Who Will Win The First Round of Lockdown Marketing: SEO Or SMO?

April 7, 2020
Who Will Win The First Round of Lockdown Marketing: SEO Or SMO?
With widespread cancellations and suspension of operations until further notice, these are uncertain times for everyone all across the world irrespective of their jobs, race, socio-economic status, etc. Now, we totally understand that even though it might be tempting to tighten the reins on your marketing spends/ budget amid the growing concerns about an impending recession, halting these spending now could have an even more crippling impact on your future opportunities relating to the same very business.



Instead, businessmen and marketers should call upon trusted partners to determine how to pivot their marketing strategy to ensure they stay top of mind for consumers, whether they are moving up their buying timeline or purposefully pushing it back. Whether you are a family-owned restaurant, a small retail shop, or some other privately-owned company, you will be experiencing revenue losses in the coming months because it is inevitable considering the recent circumstances. Businesses that either provide services or just goods, e-commerce or brick-and-mortar, we are all bracing for a massive hit. There is a lot of uncertainty around the potential economic impacts of COVID-19, and that is certainly fortifying.


Our digital marketing agency has been working closely with our clients to respond appropriately to the rising concerns in light of the Coronavirus, as well as to make strategic and planned adjustments in their respective marketing messages and demand generation tactics. While you decide what’s best for your company, it is imperative that you truly understand the concepts and various modules of digital marketing today. Almost every major establishment of brand name resorts to accessing their valued customers through various online platforms. It can be e-commerce, through website visits, ppc, keywords search, social media, etc. You have to also understand that each of these individually contributes to procuring your customer’s attention. In this discussion, we are going to talk about how SEO marketing is different from Social Media marketing. And about which form of digital marketing can garner you more results during these precarious times of the Coronavirus pandemic. There are some that bring you results in shorter spans, like Pay Per Click marketing. But for the long run, SEO and inbound marketing are the real deals. You and your partners will be investing to build your final processes and workflow, ensuring that the data procured is quality with consistent measurements/checks, which thus, helps in amassing an audience and customer base. Creating quality content that ranks the highest in page searches, that it our goal. Therefore, you should also understand the concept of off-page and on-page optimization as well. What is more is that you can count on the fact that others are going to panic and underestimate the impact of an emotional decision they will be taking because of the pandemic, on their 6- to 12-month business horizon. As their engagement drops, perhaps their review volume or quality falls off, their publishing cadence slows and they lose traction across channels, you have the scope to push past your immediate competitors and rise from the ashes of the global outbreak.



This is actually the time to remain on your course and to tackle all of those potentially impactful SEO and marketing tasks you’ve had on your back burner for this long. Whether you’re working with an agency or handling marketing in-house, these are tasks you can get your team working on while they self-isolate and work remotely. Now, upon debating further on this, we have to also associate ourselves with broadcasting your assets on social media and enabling your good/services to pop up on your target customers’ respective social media handles. You have to realize that marketing the same product can be different on the different platforms as they have their own regulations about marketing on their site/app. Social media helps you attain organic likes and followings which again will be highly impressive if you are able to hold onto their interest. You have to realize that your customers maybe more comfortable on their individual handles over social media rather than on various websites or search engines. These are different traits/tastes shown by different people, only unified in their diversity. You have to realize what mode of marketing is best right now. And what is going to get you the customer’s attention that you understandably need?

But, it’s not rocket science and you have this under control, for now, but the coming days will require a preemptive digital action to safeguard your business. You can easily seek the help of professional digital marketing companies who will help you in deciding what your next steps should be and which mode of marketing can actually do better for your company, given you look for an agency that will take care of all the planning, designing, campaigning and would help you establish qualitative results that would further enable you to decide your next course of action.

When looking for best digital marketing companies in India, do make sure to check for creative designing and digital marketing agencies, such marketing houses come with all the resources to kick-start your company’s digitization with tested methods. Go Futurenet is such an agency that will enable you to expand your network of potential customers along with a complete digital solution for your business.

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