It is no big secret that Facebook leads can help you increase your audience massively which, you may not be able to gain otherwise. Lead ads enable advertisers to assemble data from potential candidates within Facebook. If well-executed, they are cost-effective and, their ROI-focused strategy help to generate more viable leads.
Even today, many marketers fail to use Facebook to generate leads due to a lack of proper knowledge. And now, it’s time to discover the ultimate Facebook audience tricks for leads for your business through this blog.
I. Incorporate Offers
If there’s an offer, there are potential buyers! People love getting discounts or getting something for free, and if you’re trying to launch your brand or introduce a new product, including a discounted or free product is one of the best ways to gain customers. But, make sure your ads are offering something worthy that the audience can benefit from.
II. Use Videos to Generate Leads
The average reach of an organic post on Facebook flutters around 5.20%. That means, on an average, only 1 in every 19 followers sees the page’s non-promoted content. But, a video is worth a thousand leads. It is because Facebook’s algorithm prefers video content giving it an approximate engagement rate of 0.26%. Videos are a crucial part of building your brand because they have a compelling power to deliver your message effectively.
III. Add a CTA Button
Adding a relevant CTA button to your Facebook Page is a vital lead generation strategy that no marketer should ever miss. It is designed to bring a business’s most important purpose to the surface of its Facebook presence.
Due to a lack of a proper CTA, a potential customer may not know the next steps that are to be taken to buy a product or sign up for a newsletter and is likely to exit the page without finishing their task.
IV. Host a Contest or a Giveaway
Who doesn’t love exciting contests or giveaways? The answer is EVERYONE loves it! Thus, Facebook contests or giveaways enable companies to effectively increase brand awareness, improve engagement, and generate more leads. They also help you in collecting data, gathering user-generated content and increase your customer loyalty.
If you want to organise a contest desirable for your target audience, make it easy to enter. It results in a higher engagement rate and allows you to grab the attention of new consumers and, it may earn a potential customer forever.
V. Follow Up on Leads Instantly
It is important to get in touch with each lead immediately, either by email or phone, depending on how they signed up. According to many studies, about 30-40% of sales go to businesses that respond promptly to their customers’ queries.
If you want to get a hold of big opportunities, make sure that your sales team is immediately notified when a Facebook lead is generated. Once you start getting leads in large volume, you’ll need an automation program and CRM setup that will enable you to welcome the new leads properly.
Now that you have learned the ultimate Facebook audience tricks for leads, it’s time to try them yourself!