To get your social media game strong, considering ongoing trends is a vital part of the equation. Let us take a closer look at the three trends shaping the future of social media.
1. The Rise of Groups
Groups are not only a great connecting point with your potential target audience, they are also your key for increasing the engagement score organically. With regular live videos and stories on your group, you can easily communicate with your customers and capture their attention towards your brand.
Stories are a great tool for both branding and awareness. The view of a story is much more compared to a normal post and keeps your customers interested in your page. The content should not always be about selling, but should be knowledgeable keeping in mind the interests of your target audience with an emotional quotient, something which will keep your target audience engaged and wanting to follow your page. Story ads on Facebook and Instagram are also very cheap and extremely effective.
The truth is everyone has questions and even a vast number of social media posts and content talking about your brand doesn’t answer everything that a customer needs to know before spending money on your products or services. Chatbots are a great way and an instant solution to this. Chatbots help in one to one communication and hence adds a personal touch to your marketing strategy.
Social Media is dynamic and studying the trends is beneficial. These three trends shaping the future of social media, will definitely increase your reach, engagement and overall add success to your digital strategy.