Set your contingency plan into motion: Detect new rising trends & plan your next steps

Digital marketing Agency in Kolkata
Coronavirus pandemic has affected not just the health of almost 10, 00, 000 people but also a range of businesses and brands because of the complete lockdown of countries around the globe. But this situation won’t last forever and the lifestyle, buying patterns of people is going to stabilize after people come out from Isolation and quarantine. This is the time when businesses should brush up their strategies, implement newer plans, cope up with prevailing realities and reshape our businesses to cope up with the current situation.



PPC advertising is one great way of advertising now when people are at home and online most of the time. A PPC campaign could let you reach out to a wider market with very fewer expenses and sail through these hard times and still have a competitive advantage over your competitors.



Content Market Strategies

Online content is being consumed at a very higher rate than before; hence working on content marketing strategies will improve your businesses’ online visibility and brand value. It is very important to enhance your digital marketing strategies at this moment so that you reach out to the right people and generate leads, future customers.


Strategic Search Engine Optimization (SEO)

SEO activities done strategically will increase the traffic on your site, which is quite necessary right now when people are turning towards COVID 19 related answers and solutions. This Lockdown period is the time to ramp up your SEO strategies to move ahead and route the daily search traffic towards the website. Stopping or pausing your business campaign during this time could be a problem when businesses could lose out on viewers, customers.


Digital marketing companies are suggesting their clients should stay prepared for the upcoming months where their short term efforts now would reap them bigger profits.


The Corona Shadow hits: What is the next step for your Business?

The new trials that we face with the whole world due to the outbreak of the COVID-19 virus are anything but something anyone of us could have anticipated for. In fact the rage of this pandemic was something otherworldly if we put our sights on its extensive and rapid degree of infesting it world population. That being said, the world may have had a contingency plan set and executed now, since almost all countries have issued total lockdowns with minimal pardons to only the essential subsidiaries that are required for the urban population who don’t really have other ways to procure the same.


Now, as major countries settle themselves into the wake of the deadly effects of the Coronavirus, we can be assured that some of them have taken measures to out wage the effects. Pardons of mortgages & loans have been sanctioned keeping in mind the inability of the payee to go out and do her/his job. Apart from that, WHO has set help centers all across the globe in relief of the Coronavirus infected individuals. In India, some of its states are enabling free lodging for all street-dwellers, providing food & other sanitary essentials.


But if we consider how businesses will fare under these distressing circumstances, things aren’t really looking that great from the government. Infact, to really press on harder things, the entire lifestyle of a whole economic class is at stake because supply chains have no outward submission due to lack of manpower. No product can be sent out to the buyer even though they have made the transaction. That can put a small business in a lot of load.


There are though, some ways to save your business from the effects of this near global lockdown if you have intentions of going through with it.


1. Establish a remote work option if your business allows that. By implementing this remote work policy where each of your employees can directly communicate their availability & course/ status of action regarding things they are responsible for.


In fact, we have seen that remote offices have grown in popularity due to its more sustainable & cost-cutting attributes. To all businesses out there, my advice would be to try this method of working because it really does pay to have more productivity bartered from all your employees.


2. We do recommend the bosses to speak with more relevance & accuracy to make the communication channel more effective. Employers should be thinking now about how they’re going to pass on important office messages & update from the World Health Organization. Also they should regard the US’ Centers for Disease Control or Public Health England and shouldn’t try to second-guess or exceed their message. To make this even more easier, Edelman, the World Economic Forum, WELLCOME and others, in partnership with the WHO, are building a platform that would feed accurate, timely Coronavirus information to employers for dissemination on their intranets. India itself has a COVID 19 dashboard whose link is readily available on social media platforms. Therefore, we can be rest assured that some digital marketing companies in Kolkata are still striving in this.


3. Finally, the biggest employers are the ones who have a greater part to play during these dire times. Global epidemic preparedness and response is dangerously underfunded. While the rich world can afford these tactile Coronavirus interventions, the global spread of the virus in less than three months has demonstrated how international health is as strong as the weakest and poorest health systems that it is comprised of if we were to determine the loopholes in our contingency plan. There are as of no drugs or vaccines against the Novel Coronavirus and research to deliver them requires funding too. I we were being honest; we need sizeable financial contributions/donations from high-income governments, from philanthropy and from global financial institutions like the World Bank, but also from business.


Far-sighted companies should see this as a shrewd investment, we get that. But the tens of billions of dollars the world actually needs to respond to Coronavirus are nothing compared to the trillions wiped from stock exchanges last week. Admit it. Customers & employees alike, both increasingly expect businesses to play a fuller part in supporting global public goods and to look beyond the interests of their respective shareholders and investors alone. There’s no need to invoke biased and privileged concepts of “stakeholders capitalism” or “social purpose here”; this crisis is a threat to shareholders, no less than it is to wider society. Period.


Google Urges Businesses to Update Listings in Recent COVID-19 Outbreak

Covid 19 outbreak has affected businesses across the globe, as a range of precautionary measures is being taken globally to contain the spread of the virus. Google recently released a notice with a header on Google My Business support pages, which stated that the business being affected by the Corona Pandemic should update their profile to provide the most accurate info amid Lockdown Now.

This notification from Google came amid the global crisis after the Corona virus infectious diseases outbreak when businesses are facing the crisis; employees are working part-time or from home. The notification urged businesses to update their working hours, phone numbers, and business descriptions to give their customers a better insight into their business along with the precautionary measures that they are taking in their business premises.

Digital marketing companies in Kolkata have also fast-tracked the process and are suggesting their clients to do the same on their Google profiles, this update will allow the businesses to stay connected to their clients and provide them with the most accurate information.

A huge number of people are practicing self-isolation or self-quarantine to curb the spread of the Novel Corona Virus under government instructions. This sudden change in the dynamics of businesses and government guidelines around the globe has caused a setback to a range of business organizations.

Hence, as per Google business directives, the business should update a range of information on their Google profile including –

Changing your business hours
Updating your phone numbers
Create a post

A detailed update of the precautionary measure taken at the business premises to prioritize the health of the customers and employees amid the spread of Businesses could use posts to communicate with their clients, services available amid this global crisis and other updates .
These updates made on your business profile will reflect on Google Maps and SERP’s.