5 Tried and Tested Tips: Lead Magnets for Genuine conversion

August 13, 2021
5 Tried and Tested Tips: Lead Magnets for Genuine conversion

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You’ve probably been victim to the above.

Genuine conversion through Lead Magnets is based on a subtle ‘give and take’ policy. It involves offering something useful in exchange for the site visitor’s contact information (name, email etc). Depending on the industry or niche, a lead magnet could be a free product, useful content or a particular service.

Lead magnets help build a database of contacts and obtain customer loyalty, allowing you to follow up, send new updates and eventually make a sale.

With inboxes overflowing with mailers, prospective customers are less likely to opt into your list of subscribers. What you need to do is, provide an attractive incentive; a valuable offer upfront, one they simply can’t resist.

Here are a few effective tips:

1. BE SPECIFIC– Your lead magnet should offer a specific solution for a specific problem pertaining to a specific market. Steer clear from magnets that are time consuming to create or lengthy and complex in nature. Your lead magnet should be ready to consume, in order to prevent loss of attention.

2. GIVE THEM WHAT THEY WANT

Study your market and observe what it is they truly desire. Prospects will willingly give out contact information in exchange for something that interests them.

3. GO BIG AND DON’T FORGET TO DELIVER

Make an offer they cannot resist. Everyone is looking for something extraordinary. A one time, grand offer is more likely to attract than tiny offers stretched over a period of time.

However, don’t make promises you can’t keep. You may have their contact details but you’ll lose their interest and appear to be just more spam to them

.

4. FIRST IMPRESSIONS AND INSTANT FULFILMENT

High-quality graphics and well-executed ideation for lead magnet templates appeal to the eyes and create a vision of value in terms of the magnet’s monetary worth.

Newsletters are plentiful and take time to consume. Lead magnets that offer instant gratifications are a sure shot to an increase in conversion rates.

 5. CHANGE THEIR MIND

What if your product or service is of no relevance to them? Change their mind.

In this case, simply providing information as your Lead magnet is less likely to gain genuine conversion. The ideal lead magnet should possess the power to make them want to engage with your brand.

 Here are a few categorical examples to help you brainstorm –

  1. Free guide
  2. Tool kit
  3. Video Training/Webinars
  4. Software download/Free trial
  5. Discount/Free shipping
  6. Quiz/ Survey
  7. Sales material- Menus/Catalogue

To summarise, lead magnets promote genuine conversion by specifically attracting and making an effective bargain with prospective customers.

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