Instagram, IGTV Apps Revamped to Help Creators and Users

April 16, 2020
Instagram, IGTV Apps Revamped to Help Creators and Users
Predicting the coming days and the outcome of this raging pandemic is beyond any expert’s substantial Arcanum. With the world spending their days in solitude at home, living their days quarantined at home with the only respite from all this tragedy is that we live in the 21st century. Our smartphones are equipped with upgraded social media apps that are really doing pretty well because of the Coronavirus shutdown in several countries. In this blog, we shall discuss how Instagram has upgraded its app to make it more user-friendly and more situation-friendly. Also, the social media platform’s own IGTV app gets revamped and now has a Discover tab. Instagram has added new features for people who are searching for information related to the coronavirus or COVID-19 on Instagram. They will start then begin to see an educational message connecting them to all the resourceful information from the World Health Organization and local health ministries. In fact, they are upgrading their software and seem to be working quickly to make this available globally over the coming weeks in all countries.


They have also launched new stickers to help common folk and influencers alike to share accurate COVID-19 information in their respective stories. These new features include distance yourself from others, reminders to wash your hands, etc. Some are already available on the Instagram camera in the coming day. Also, they previously had added a notice at the top of the feed for countries affected by COVID-19. The notice had included reliable resources from expert health organizations. They also had been highlighting resources from these organizations when people view related hashtags. That many international brands are using together to not only spread awareness but also to help generate fathomable results in terms of new followers. To help people support relief efforts, they have also made their donation stickers available in additional countries as well and added a new COVID-19 section so people can identify the relevant nonprofit ones.


Since social media is all about “connecting people”, especially because of this calamity, several people have sought to connect through video chats, etc. Therefore, Instagram too launched a media sharing feature that allows you to view posts on Instagram together with your friends over video chat. Imagine that! You simply start a video chat by tapping on the video chat icon in the direct inbox or in an existing direct thread; view saved, liked and suggested photos/videos by tapping the photo icon in the bottom left corner in an ongoing video chat.


Instagram is also revamping its standalone IGTV app with an aim to make it more creator-friendly. With a hike in creators going live on a regular basis because of the government-induced captivity, it could be a good move to help direct them into using the app instead of accessing IGTV features on the main Instagram app. That way, they will be popularizing their other app as a champion of making lives on social media and therefore, many people will come to know of the beauty of this app and will come to appreciate its inception.


Reportedly though, the homepage has been redesigned too to feature creators based on who they follow and whose content the social media app thinks might be interesting to them. An addition to the app is a discover tab, similar to the one on Instagram. It focuses to help users find new and relevant IGTV content.


Discover tab is a key update for earlier, the app would display only videos from people users were already following, along with some popular videos. The update is expected to help the app become more user-friendly, engaging and relevant — helping it to hold the attention of consumers. One of the most important updates in the redesigned IGTV app is the option to go for a hands-free recording mode. This is bound to help creators experiment with an produce a wide range of formats. As for accessing IGTV videos from the Instagram app, the videos shared on stories will no longer contain freeze-frames. Instead, the preview would be a 15-second preview play of the content. This is expected to increase the chance of people getting hooked and watching it in its entirety.


You need to realize how to make your brand more handsy with Instagram, given it is right now one of the most extensively used app by a niche category of influencers and models that actually can give you many ways to also do affiliate marketing, minus all the miscalculated lags that generally used to occur when indulging in this type of marketing. Instagram is actually quite a good platform to meddle into right now. So when looking for a company that offers the best social media marketing services in Kolkata, you shouldn’t be surprised to see that Go Futurenet is one of the best digital marketing companies that resort to resolve your online presence problems.


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