HOW TO OPTIMIZE PINTEREST SEO

September 14, 2021
HOW TO OPTIMIZE PINTEREST SEO

Pinterest, the image based content curation platform ranks as one of the top global social networks in terms of active users. The app uses pictures to appeal to users who collect, pin and organise data that interest them; generating more than two billion searches a month.

 Having your brand’s pins appear as the top result for the right searches is extremely beneficial for your business. This increases growth and drives traffic to your website, boosting conversion rates.

USERNAME

Treat your Pinterest URL like an investment. Search engines like Google display Pinterest profiles as a search result for people interested in specific ideas, products or services.

Using your brand name as your Pinterest username creates an SEO friendly URL,  that supports your branding efforts and helps customers link the account with your business.

IMAGES

As a visual platform, pictures play an important role as content. Optimise pins with vertically oriented, high quality images in a 2:3 ratio. An advanced platform, Pinterest uses AI algorithms to annotate images, creating labels for objects detected on pins that may not exist in the description. Accurate images related to the content will place your pin higher on the users home feed. Avoid generic images.

CONSISTENT CONTENT

Promoting your blog through Pinterest is a popular practice. Following the rules above, create pinterest friendly images for your blog and share it on your Pinterest profile using the Pinterest extension or share button. This will drive interested users straight to your blog.

Pinterest refers the source of the Pin to rank your content. Therefore the title, description and images should reflect your website content.

CONTEXT CREATION

Although Pinterest AI picks up on image content, creating context in the Pin title, description, board name and profile are equally important. Relevant keywords and phrases repeated in variation help form the context of the content, allowing Pinterest to rank you accurately.

TEXT OVERLAY

Adding your blog title as a text overlay to your Pinterest images, instantly tells the user what your Pin is about. This facilitates a good user experience and is awarded with higher ranking. Adding text descriptions to single images is equally beneficial

VIDEO CONTENT

Movement generates deeper interest that static images. Hence, Video Pins increase the chances of your content appearing on a users feed.

To optimize your video pins, reel in users with a catchy headline or an interesting question. Your descriptions, title and video cover image should be informative yet short. A 15 second video with adequate captions works the best.

RICH PINS

Pinterest’s “Rich pins” facility automatic syncs updated descriptions of a product on your website with your pin. To activate this facility, you need to convert your personal account into a business profile and validate your website and URL with Pinterest.

Follow the steps above for Pinterest Search Optimization and watch your website traffic and conversion rates explode.

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