You’re admiring a pair of shoes on Amazon and save it to your wish list or add it to your cart. Your phone buzzes with a notification from Facebook, you check it and 15 minutes later you’re still scrolling through your feed until you see a pop-up article saying “only 2 left in stock” with the item from your cart. You recognize the demand and immediately head back to the shopping app to make the final purchase.
Display ads for remarketing act as a catalyst in converting potential consumer interests into sales!
Remarketing display ads are implemented to enhance conversions and increase revenue by showing targeted ads to consumers who have viewed your website.
The objective is to increase the prominence of your brand in the customer’s conscience, re-route them to your page and possibly persuade a purchase!
Remarketed ads operate through Google and Facebook, which display the product of interest on their partner sites.
The creation of an appropriate audience is of prime importance when it comes to remarketing display ads. An audience can be created manually or by using Google’s inbuilt recommendations system. Set up an audience list for remarketing purposes.
You are now on target and good to go!
Once the audience list has been created and saved in Google Analytics, it needs to be linked to your Google Ad account. The next step would be to create a campaign and take the show on the road!