Trends Shaping The Future Of Social Media

trends shaping social media

To get your social media game strong, considering ongoing trends is a vital part of the equation. Let us take a closer look at the three trends shaping the future of social media.

1. The Rise of Groups

Groups are not only a great connecting point with your potential target audience, they are also your key for increasing the engagement score organically. With regular live videos and stories on your group, you can easily communicate with your customers and capture their attention towards your brand.

2. Stories

Stories are a great tool for both branding and awareness. The view of a story is much more compared to a normal post and keeps your customers interested in your page. The content should not always be about selling, but should be knowledgeable keeping in mind the interests of your target audience with an emotional quotient, something which will keep your target audience engaged and wanting to follow your page. Story ads on Facebook and Instagram are also very cheap and extremely effective.

3. Chatbots

The truth is everyone has questions and even a vast number of social media posts and content talking about your brand doesn’t answer everything that a customer needs to know before spending money on your products or services. Chatbots are a great way and an instant solution to this. Chatbots help in one to one communication and hence adds a personal touch to your marketing strategy.

Social Media is dynamic and studying the trends is beneficial. These three trends shaping the future of social media, will definitely increase your reach, engagement and overall add success to your digital strategy.

Engage Users With These 4 Amazing Instagram Story Apps

amazing instagram story apps

Whether you are an influencer or a social media marketer who’s handling a big brand, one thing that must be difficult for you to do is striking a balance between keeping your audience engaged, and keeping your feed look extremely LIT. Isn’t it? Well, here’s the best solution we can give you – DO NOT stuff your feed with too much content, no matter how interesting or engaging they are. Instead, just use the story to stay connected with your audience. So, if you are posting 1 content on your feed, try posting 4 more in your story to keep your account agile! And, to add that “extra edge” to your stories, we’re here to share the names of four amazing Instagram story apps!

Influencers and social media marketers, are you ready to know the names of those story apps? We bet your answer is “HELL YES”. So, without much time, take a sip of your coffee and keep reading this blog minutely!


Do we need to introduce this app? Canva has been every social media influencer’s favorite app since 2016. Although it was introduced in the year 2012, it gained its popularity much later.

With the help of Canva, you can create attractive photos with text overlay and other amazing effects for your Insta Stories. This app has got the best and the largest collection of templates and stock images that can be used to design unique, attractive as well as engaging Instagram Stories.

Oh, wait! This app is not just limited to templates and stock images, it also offers quite a few photo editing features that include – numerous fonts, filters, etc.


Have you ever found an app that can help you with editing photos as well as videos? No? Well, then your search ends today because ‘Inshot’ is here to ease your work and save your phone’s storage.

This app provides a plethora of easy-to-use editing features to help you design eye-catchy Instagram Stories. From trimming to merging videos to changing the backgrounds and filters of a picture, you can do it all on Inshot. And, do you know what the best part is? It has numerous canvas options so that your picture/video can fit the dimension of various platforms be it insta feed, stories, reels, or IGTV.

Available on both Android and iOS devices, this is one of the most amazing Instagram story apps that can be used by both amateurs and professionals!


Adobe Spark Post and Video apps are great for creating Instagram Stories. They allow the users to combine pictures as well as videos to create interesting and fun stories for Instagram. Using the Adobe Spark Apps, you can also add special effects, sounds, animations, fonts, and other design elements to make the stories more attractive!

Wondering if the usability is easy or tough? Well, it’s absolutely easy and does not require any prior training or design expertise. And the best part is, this particular app supports – Android, iOS, and other desktop platforms.


‘Unfold’ is one of the Instagram Stories Apps that provides some cool and free premium features. If you are an Instagrammer who likes minimalistic and elegant insta stories, then this is the best app you can ever choose to use.

Like most of the bigshot Instagram Story Apps, this app also supports both video and photo stories and has a huge number of design options available. As a user, you need not set up an account; simply download this app and start creating and sharing high-resolution Instagram Stories! Yes, it’s that simple!

However, this app doesn’t have a desktop version. You can download this, only on mobile, both – Android as well as iOS.

Now that you are aware of some of the most amazing Instagram Story Apps, hope you’ll be able to curate some fantastic stories for your followers, who are looking forward to checking your stories every hour. For more information on various photo/video editing apps, keep following our blog section!

The Ultimate Facebook Audience Tricks for Leads

ultimate facebook audience tricks for leads

It is no big secret that Facebook leads can help you increase your audience massively which, you may not be able to gain otherwise. Lead ads enable advertisers to assemble data from potential candidates within Facebook. If well-executed, they are cost-effective and, their ROI-focused strategy help to generate more viable leads.

Even today, many marketers fail to use Facebook to generate leads due to a lack of proper knowledge. And now, it’s time to discover the ultimate Facebook audience tricks for leads for your business through this blog.

I. Incorporate Offers 

If there’s an offer, there are potential buyers! People love getting discounts or getting something for free, and if you’re trying to launch your brand or introduce a new product, including a discounted or free product is one of the best ways to gain customers. But, make sure your ads are offering something worthy that the audience can benefit from.

II. Use Videos to Generate Leads

The average reach of an organic post on Facebook flutters around 5.20%. That means, on an average, only 1 in every 19 followers sees the page’s non-promoted content. But, a video is worth a thousand leads. It is because Facebook’s algorithm prefers video content giving it an approximate engagement rate of 0.26%. Videos are a crucial part of building your brand because they have a compelling power to deliver your message effectively.

III. Add a CTA Button

Adding a relevant CTA button to your Facebook Page is a vital lead generation strategy that no marketer should ever miss. It is designed to bring a business’s most important purpose to the surface of its Facebook presence.

Due to a lack of a proper CTA, a potential customer may not know the next steps that are to be taken to buy a product or sign up for a newsletter and is likely to exit the page without finishing their task.

IV. Host a Contest or a Giveaway

Who doesn’t love exciting contests or giveaways? The answer is EVERYONE loves it! Thus, Facebook contests or giveaways enable companies to effectively increase brand awareness, improve engagement, and generate more leads. They also help you in collecting data, gathering user-generated content and increase your customer loyalty.

If you want to organise a contest desirable for your target audience, make it easy to enter. It results in a higher engagement rate and allows you to grab the attention of new consumers and, it may earn a potential customer forever.

V. Follow Up on Leads Instantly

It is important to get in touch with each lead immediately, either by email or phone, depending on how they signed up. According to many studies, about 30-40% of sales go to businesses that respond promptly to their customers’ queries.

If you want to get a hold of big opportunities, make sure that your sales team is immediately notified when a Facebook lead is generated. Once you start getting leads in large volume, you’ll need an automation program and CRM setup that will enable you to welcome the new leads properly.

Now that you have learned the ultimate Facebook audience tricks for leads, it’s time to try them yourself!

Ways To Make Your Video Popular On YouTube

make your video popular on youtube

We already know that YouTube is the #1 destination for streaming video content and the second largest search engine worldwide. Therefore, those days are long gone when YouTube existed only for the purpose of entertaining videos, and now, it’s time for some serious business! With over 2 billion people using it every month, YouTube opens up infinite doors of opportunities for its users, only if one can promote their content thoughtfully. Hence, it’s time to step up your game to make your video popular on YouTube.

With a remarkable growth in video marketing over the past few years, YouTube has become more prevalent and convenient for all brands to promote their businesses online. And, you have successfully landed on the right page where you can learn all the tricks and tactics to make your video popular on YouTube!

I. Create Videos Around a Single Keyword/Theme

One of the top approaches to maximize your YouTube views is optimizing your videos for search. Creating your content around a single keyword/theme is the ideal approach to getting your desired traffic and getting your viewers to amplify effectively. You will need a keyword tool to help you look for the most searched keywords in the niche you are hoping to target.

After picking your keyword, check out other videos under the same topic to confirm that you are moving forward in the right direction in terms of purpose. Do not forget to optimize your title and descriptions. 

Pro tip: Videos less than 5 minutes tend to earn the most user engagement. Always try to keep it short, attractive, and to the point.

II. Customize your Thumbnail & Make it Eye-Catching

Thumbnails always have an impact on your audience! When your potential viewers are browsing through the search results and suggestions, they play a major role in attracting your viewers, depending on what they are looking for or decide to watch. Thumbnails can work wonders and will help you boost your YouTube views as they have a higher click-through rate (CTR).

The goal is to ‘stand out’ from the crowd!

Pro tip: Always try to pick bright colours and high-resolution images.

III. Use End Screens & Cards

Verify your YouTube account to access the end screen and card tools to generate more views on your YouTube video. It immediately affects your viewer’s next choice by allowing you to promote your other contents within your video. It gives you more exposure and acts as a powerful tool to attract more traffic organically.

IV. Create Playlists

Creating video playlists on YouTube is one of the best ways to increase your viewers and minimize the chances of your viewer moving on to another channel once they finish watching your video.

Once your first video ends, the other videos will automatically start playing and result in more views for each played video.

V. Share your Videos on Other Social Media Handles

Cross-platform promotion can work wonders in attracting viewers.

Share your videos religiously on your other social media handles by sharing the content link and make people aware of your channel. We’re all well informed of the power of social media and, even a few shares can boost your content massively. Also, don’t forget WhatsApp and Email Marketing!

Now that you have learned the ways to make your video popular on YouTube, hurry up and try them yourself. Now learn more on how youtube marketing is a good idea during the time of lockdown.

5 Proven Hacks to Optimize Facebook Ads Cost

optimize facebook ads cost

Long gone are the days when newspaper ads were considered as the best way to reach out to people and increase sales of a particular brand or business. This is 21st century and a digital era where, to reach out to the people, you ought to clutch the hands of digital mediums, especially Facebook. Facebook started as a platform to connect people worldwide but now, it’s helping businesses connect to their target audience via ads. However, just running an ad won’t help; you need to make sure that the result is worth it. To help you out, here are some proven hacks to optimize Facebook ads cost that’ll make every penny you spend count.

Go on reading to know more

1.The More The Data, The Merrier

The most common mistake that we often do is over-segmentation. When you over-segment the data, it hampers your ability to optimize the money you’ve spent on an ad. So, try removing the segmentation around devices, platforms, etc, and you’ll see an instant improvement in the performance of your ad.

It has also come to our notice that when the audience is small or the geography that has been targeted is narrow, you may end up getting little reward than you have spent for a Facebook ad.

Additional tip: Try combining multiple converting audiences, as it may help you aggregate enough data to perform better than they would have actually done individually

2. Try and Test Different Objectives

Another great way to optimize Facebook ads cost is by trying out different objectives. So next time you’re running an ad, try using a mix of campaign objectives, depending upon your goal. This trick works wonders!

3. Try different Bidding Strategies

Bidding strategy plays a very big role in making or breaking your ad. Hence, you need to ensure that the strategy that you’re adhering to is bang-on! Most people use cost caps when it comes to bidding, but, we have observed that it restricts the volume of the result. Instead, it’s best to stick to a ‘Low-cost bidding strategy’ that allows you to choose the kind of result you want Facebook to optimize towards. This strategy also pushes Facebook forward to get as many of those (clicks, conversions, leads, etc) as they can, within the given budget.

Another major reason why we prefer ‘Low-Cost Bidding Strategy’ is because Facebook’s bidding algorithm seems to get a better foothold initiate with a small budget and then scales up steadily.

4. Attractive and understandable creatives

If your ad is not working much, there could be an issue with the creative. If content is the King, creative is the Queen! So pertaining to your audience (focusing on their age group) ask your designers to curate attractive creatives.

5. Optimization of Mobile Experience

In today’s era, people use mobile more than laptops or desktops. From shopping online to online registration, they do it all using their mobile phones. So, you can imagine how much traffic comes from mobile. Therefore, you need to check if the ad you’re about to run is mobile-friendly or not.

In case your website has got a low page speed or is difficult to navigate on mobile (in short not mobile responsive), then it’s going to reduce your conversion rate and your money spent on an ad will go wasted! So yes, a responsive and dynamic website is a MUST HAVE. So these were some of the best and proven hacks to optimize Facebook ads costs.

To know more about running a social media ad campaign, keep an eye on our blog section!

Best Ways to Drive Traffic from Instagram to Blog

drive traffic from instagram to blog

We know that Instagram doesn’t allow direct links on either the post or the captions. While you can add the URL to your blog post in the caption, it won’t appear as a clickable hyperlink. Annoying right? I know!

But, driving traffic from Instagram to blog is possible. Here’s how.

There are three places to include clickable links to help you drive traffic from Instagram.

  • Instagram bio
  • Instagram Stories (with 10K followers)
  • and IGTV video descriptions

1.The first step is always the easiest – your bio

Your bio should contain a link to the blog you’re driving users toward. But often, most brands add a link to their homepage and just leave it at that.

Instead, if you frequently update your bio link it is a much more effective tool to help drive traffic. If the URL is directly linked to your blog on the website or one that’s related to your most recent Instagram posts about the same the chances are much higher. You can also use phrases like “link in our bio” in your posts as a smart way to increase the number of users who actually click on it.

2. Instagram stories is the best way

Another way to add links is through Instagram Stories. By adding a link on your story with a catchy CTA about your blog post can send traffic to your site. When you add a link the user can swipe up or click the “See More” button at the bottom of a linked story.

But there is a catch. You can only add a link on Instagram Stories if you have a business account with over 10k followers or if your account is verified.

However, when there is a will there’s a way!

a) Use Insta Story sticker called the “Chat”

Ask people to join the chat. Everyone who joins will be able to get the link in their DMs.

This way all those who are interested will get your link at the same time, in one message.

Note: The Instagram limit is 31 people in one Chat. Also make sure to go in the settings of your group chat turn OFF “Approval Required to Join” so that everyone can join in just one click.


Instagram allows you to add a “real” link in your IGTV caption, no matter how many followers you have. Here is how to do it:

Create an IGTV video which features a little teaser of your blog. In your IGTV caption, add the blog link. Add an interesting CTA in the video, telling people to tap on the title of the video to get the link and an arrow that points towards the title of your video which has the clickable link. Post the video on your IGTV channel and that’s it! As soon as you post your IGTV video, you will be able to add it to your Insta Story tool.

3. Promote your blog through teasers

People love a good build up. So let’s give them what they want. Make your audience excited about your blog post by adding teasers. Here’s how to get people hooked.

-First, ask a simple and engaging question.

-Next, provide just enough context to clue the reader about the blog to pique curiosity about the blog

-And end with a simple call to action – telling followers where to get the answers

4. Repurpose Your Blog Posts

Instagram also works well for microblogging. Here you can share key insights from your blog in a post and the caption and drive traffic to your real blog. Be short and sweet and post a little description of your blog. Add “link in bio” to your CTA and you’re done! A little bit of strategy goes a long way. While the process of adding links is a little more complicated on Instagram there are many ways to drive traffic from instagram to blog. Being dynamic on your profile through Insta Stories and IGTV helps excite your audience. Finally, as a marketing tool Instagram is one of the best ways to drive your audience to your blog posts.

Instagram, IGTV Apps Revamped to Help Creators and Users

best social media marketing services in Kolkata
Predicting the coming days and the outcome of this raging pandemic is beyond any expert’s substantial Arcanum. With the world spending their days in solitude at home, living their days quarantined at home with the only respite from all this tragedy is that we live in the 21st century. Our smartphones are equipped with upgraded social media apps that are really doing pretty well because of the Coronavirus shutdown in several countries. In this blog, we shall discuss how Instagram has upgraded its app to make it more user-friendly and more situation-friendly. Also, the social media platform’s own IGTV app gets revamped and now has a Discover tab. Instagram has added new features for people who are searching for information related to the coronavirus or COVID-19 on Instagram. They will start then begin to see an educational message connecting them to all the resourceful information from the World Health Organization and local health ministries. In fact, they are upgrading their software and seem to be working quickly to make this available globally over the coming weeks in all countries.


They have also launched new stickers to help common folk and influencers alike to share accurate COVID-19 information in their respective stories. These new features include distance yourself from others, reminders to wash your hands, etc. Some are already available on the Instagram camera in the coming day. Also, they previously had added a notice at the top of the feed for countries affected by COVID-19. The notice had included reliable resources from expert health organizations. They also had been highlighting resources from these organizations when people view related hashtags. That many international brands are using together to not only spread awareness but also to help generate fathomable results in terms of new followers. To help people support relief efforts, they have also made their donation stickers available in additional countries as well and added a new COVID-19 section so people can identify the relevant nonprofit ones.


Since social media is all about “connecting people”, especially because of this calamity, several people have sought to connect through video chats, etc. Therefore, Instagram too launched a media sharing feature that allows you to view posts on Instagram together with your friends over video chat. Imagine that! You simply start a video chat by tapping on the video chat icon in the direct inbox or in an existing direct thread; view saved, liked and suggested photos/videos by tapping the photo icon in the bottom left corner in an ongoing video chat.


Instagram is also revamping its standalone IGTV app with an aim to make it more creator-friendly. With a hike in creators going live on a regular basis because of the government-induced captivity, it could be a good move to help direct them into using the app instead of accessing IGTV features on the main Instagram app. That way, they will be popularizing their other app as a champion of making lives on social media and therefore, many people will come to know of the beauty of this app and will come to appreciate its inception.


Reportedly though, the homepage has been redesigned too to feature creators based on who they follow and whose content the social media app thinks might be interesting to them. An addition to the app is a discover tab, similar to the one on Instagram. It focuses to help users find new and relevant IGTV content.


Discover tab is a key update for earlier, the app would display only videos from people users were already following, along with some popular videos. The update is expected to help the app become more user-friendly, engaging and relevant — helping it to hold the attention of consumers. One of the most important updates in the redesigned IGTV app is the option to go for a hands-free recording mode. This is bound to help creators experiment with an produce a wide range of formats. As for accessing IGTV videos from the Instagram app, the videos shared on stories will no longer contain freeze-frames. Instead, the preview would be a 15-second preview play of the content. This is expected to increase the chance of people getting hooked and watching it in its entirety.


You need to realize how to make your brand more handsy with Instagram, given it is right now one of the most extensively used app by a niche category of influencers and models that actually can give you many ways to also do affiliate marketing, minus all the miscalculated lags that generally used to occur when indulging in this type of marketing. Instagram is actually quite a good platform to meddle into right now. So when looking for a company that offers the best social media marketing services in Kolkata, you shouldn’t be surprised to see that Go Futurenet is one of the best digital marketing companies that resort to resolve your online presence problems.


CoronaFeedback: Social Media is unique because of how it grows

creative marketing company
The onset of the Coronavirus pandemic has triggered numerous changes and has laid waste to livelihoods all across the globe. The devastated population of the world is now battling to come up with a culpable cure for this overwhelming disease. And apparently, things aren’t looking really good for the health sectors in some countries. With the foreseeable future of many small/medium scale businesses in grey dismay, it is to be only smart for entrepreneurs and businessmen alike to be trying their physical best to put all their resources and best efforts in safeguarding one’s establishment. The coming days are going to be shrouded in economic uncertainty and if we were to listen to the experts, the effects of the COVID-19 virus are far graver than simply causing the death toll to rise. It is in fact speculated that even though the death count will not pose a threat to humanity. But the things that will get destroyed in its way will be every man-made/man-oriented operation, done/planned by men for other men/consumers.  You will also notice that some companies and brands have come forward in aiding relief to the stricken, but will that be enough?


With almost a world-wide lockdown in pursuit, your potential consumer seems to be at home, working from home, on a break at home, self-isolated at home, etc. As people find their entire routine’s being shifted to suit the more boring ritual of staying indoors, many extroverts and ambiverts are facing difficulties keeping their calm when their individual free time is being butchered by boredom. And they can’t really much help themselves from being sucked into binging on web-series and surfing on social media, desperate to escape the effects as much as possible. Now, since we aren’t talking days but months, so we have to also understand what can be your company’s long term goals to achieve that you can attain through digital marketing. And therefore we arrive at the reason why we are writing this blog in the first place.


Placate why all major social media platforms like Facebook, Instagram, TikTok, Twitter, etc, have been booming since people started getting quarantined at home with nothing left to do but wait for this epidemic out by staying at home. With that in mind, the common public who indulges in any of the above social media platforms, depending upon their age, location and personal taste, they are likely to increase their time either investigating the facts about this disease themselves or by simply indulging in social media, like they previously did, but due to the situation, the time of being online through their respective SM handles will increase indefinitely. So, not only are you getting more browsing time, social media has now opened up new doorways for you as a business to present your services/goods to new customers. Social media marketing hotshots, independently analyzed data from 2,152 TikTok influencers and saw user engagement jump well over by 27 percent on average from the month of February to March. Also,, another digital marketing firm eMarketer predicts that the pandemic will boost digital media consumption across the board including online gaming and over-the-top video, with the biggest growth in usage and time spent going to subscription-based video on demand (SVOD).


In fact, if you are trying to establish yourself as a brand, you right now have the best playground to achieve the right kind of traction for philanthropic and humanitarian efforts. Your fanbase over social media is intelligent yet there are some who really put themselves in your shoes and try to justify the reason or the take behind your social media campaign. They openly welcome positive and yet sharp and cynical content. And therefore, the confusion of which flavors to bring to your online branding strategies. Your ability to make your customers empathize to your notion and for them to also believe that you too are thinking the same thing as them, that will give rise to an organic connection between you and your viewers that will garner you long-term results.

With various social media platforms individually setting different markers and regulations for selling products through sponsored ads, etc, some establishments also believe in maintaining the standards and quality of their respective social media handles will ultimately help your followers engage and interact with your brand at a personal level. And that too can really switch things up for your company now. That is if you think you’re ready.

Honestly, social media marketing is pretty darn cost-effective with palpable results to show. To truly fathom the power of social media, one must indulge in social media like a pro to be able to detect all relative trends, keywords, influencers, hashtags, pages, etc. Because your social media campaign/content can get lost in the vast crevices of social media. And therefore, you really need to think it through before launching your plan.


So, when looking for a Social Media Management Company in Kolkata, Finding yourself a partner in Go Futurenet, a Social Media Marketing Services Agency, Kolkata, will help you enhance, measure, generate more revenue and will help you with ideating unique and quirky SMM campaigns for your business. We not only create, plan and execute, our team is also well-equipped to solve and overcome all the classic social media atrocities and fads.


Make your business/page trend on social media with the right set of tools and with the right kind of creative team that will help you set international standards of conduct for your overall social media game.



Social Media presence gives a website the credibility it deserves !

Social media content doesn’t have to be professional or specially made to work. Because social media networks are made up of real people, who regularly share real and truly raw content.

With real people, real content and natural clicked photographs, one can really build their business on social media. The idea is to blend your business along with the people and build a connection.

When you share raw pictures and raw content about the brand, people are likely to connect more to your brand. This will help establish your brand at a higher level.

What makes social media sites like , Facebook , Instagram , Twitter special is the fact that people can connect to other people that they know. Everyone visits these platforms to establish a real connection, sometimes a real friendship ! Once a human being is touched and feels comfortable with a particular person or brand, they want to create a rapport, a real bond.

When one is setting up their brand, it is very important to remember the seriousness of the content and the brand purpose.The goal has to be crystal clear so that people know what the brand is all about and how they plan to focus on taking the brand forward in the future.

In order to have a loyal connection with your audience, the brand needs to have a few things that needs to be kept in mind always – Target audience, which social media platform is suitable for the brand, what kind of interest do they hold.

Importance of Social Media in short –

Social Media is easily accessible and is the meeting point between audiences.
It is cost friendly to advertise about your brand on social media as compared to print or tv media.
Social media also helps in search engine optimisation and increases the ranking of the company’s website.

In conclusion, the importance of social media , it is always better and more safer to consult the best designing agencies in Kolkata for your business as they will be able to guide clients on the best way to improvise and increase profitability of the company.


Facebook is a great platform for promoting a business online, where promotions reach out to the desired target audience through visual content, offers and other paid promotions. One should not just get into Facebook without understanding the dynamics of the social media platform, the norms for advertising and other regulations which enhance the conversion rate and hence the ROI. Social media marketing companies are investing for their clients on Facebook where knowing the right way of marketing is essential so that the money invested drive’s sales to their website.

Facebook Ads

Social media marketing agencies prefer going ahead with a simple advertisement with images missing out on the numerous other ways of marketing on Facebook. Going ahead with the perfect way of advertisement depending on the type of business is very essential to increase clicks and hence drive sales. An advertisement on the Facebook page could be placed either through Dynamic ads, Carousel ads or collection ads. Each of these types of advertisements should be strategically promoted to reach out.

Image and Headlines

Eye Catching videos, photos or occasionally a catch line could grab one’s attention in the crowd of Facebook feed. High-quality images and videos are a visual treat for the audience and are a reliable way to get more out of Facebook marketing and great Returns on investment (ROI).

Facebook stories

Stories are the most engaging way of connecting with your target audience; these stories could be anything forms text snippets, discount links, video, graphics or images. Target customers prefer clicking on the stories which are available for 24 hours rather than visiting pages and groups. Facebook stories are quite a dynamic approach to market new products and services, where an increasing number of business pages engage their target customers through Facebook stories hence influencing their purchase decisions.

Use appropriate keywords

Facebook is no more just a social media platform, but also a search engine where relevant keywords when used in the page content or advertisement can generate sales for a brand. Implementing appropriate keywords and tags in the descriptions, texts, video titles and captions can direct your target customers easily to your page. Online businesses around the world use their brand names as a part of the keywords where people searching for their brands and end up on their Facebook pages. While using keywords and tags digital marketing agency services in Kolkata should make sure that these keywords are not framed in an abusive or unethical manner, as this would end in an inactive or suspended Facebook page.

Optimize posting schedule

Facebook posts with exceptionally good content many a time fail to generate likes, views and hence all over engagement. This low engagement rates could be a result of posting on the wrong time of the day or the week.The top Social Media Marketing Agency Kolkata looks further into Facebook Page Insights, to get to understand the trends and time when your audience’s are generally visiting the Facebook page. Optimizing the posting schedule similarly will enhance engagement and hence ROI for the business.These are some of the most important guidelines on How to Effectively Raise ROI for Your Facebook Page if you are searching assistance with your social media marketing strategies, get in touch with our team.