Instagram, IGTV Apps Revamped to Help Creators and Users

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Predicting the coming days and the outcome of this raging pandemic is beyond any expert’s substantial Arcanum. With the world spending their days in solitude at home, living their days quarantined at home with the only respite from all this tragedy is that we live in the 21st century. Our smartphones are equipped with upgraded social media apps that are really doing pretty well because of the Coronavirus shutdown in several countries. In this blog, we shall discuss how Instagram has upgraded its app to make it more user-friendly and more situation-friendly. Also, the social media platform’s own IGTV app gets revamped and now has a Discover tab. Instagram has added new features for people who are searching for information related to the coronavirus or COVID-19 on Instagram. They will start then begin to see an educational message connecting them to all the resourceful information from the World Health Organization and local health ministries. In fact, they are upgrading their software and seem to be working quickly to make this available globally over the coming weeks in all countries.


They have also launched new stickers to help common folk and influencers alike to share accurate COVID-19 information in their respective stories. These new features include distance yourself from others, reminders to wash your hands, etc. Some are already available on the Instagram camera in the coming day. Also, they previously had added a notice at the top of the feed for countries affected by COVID-19. The notice had included reliable resources from expert health organizations. They also had been highlighting resources from these organizations when people view related hashtags. That many international brands are using together to not only spread awareness but also to help generate fathomable results in terms of new followers. To help people support relief efforts, they have also made their donation stickers available in additional countries as well and added a new COVID-19 section so people can identify the relevant nonprofit ones.


Since social media is all about “connecting people”, especially because of this calamity, several people have sought to connect through video chats, etc. Therefore, Instagram too launched a media sharing feature that allows you to view posts on Instagram together with your friends over video chat. Imagine that! You simply start a video chat by tapping on the video chat icon in the direct inbox or in an existing direct thread; view saved, liked and suggested photos/videos by tapping the photo icon in the bottom left corner in an ongoing video chat.


Instagram is also revamping its standalone IGTV app with an aim to make it more creator-friendly. With a hike in creators going live on a regular basis because of the government-induced captivity, it could be a good move to help direct them into using the app instead of accessing IGTV features on the main Instagram app. That way, they will be popularizing their other app as a champion of making lives on social media and therefore, many people will come to know of the beauty of this app and will come to appreciate its inception.


Reportedly though, the homepage has been redesigned too to feature creators based on who they follow and whose content the social media app thinks might be interesting to them. An addition to the app is a discover tab, similar to the one on Instagram. It focuses to help users find new and relevant IGTV content.


Discover tab is a key update for earlier, the app would display only videos from people users were already following, along with some popular videos. The update is expected to help the app become more user-friendly, engaging and relevant — helping it to hold the attention of consumers. One of the most important updates in the redesigned IGTV app is the option to go for a hands-free recording mode. This is bound to help creators experiment with an produce a wide range of formats. As for accessing IGTV videos from the Instagram app, the videos shared on stories will no longer contain freeze-frames. Instead, the preview would be a 15-second preview play of the content. This is expected to increase the chance of people getting hooked and watching it in its entirety.


You need to realize how to make your brand more handsy with Instagram, given it is right now one of the most extensively used app by a niche category of influencers and models that actually can give you many ways to also do affiliate marketing, minus all the miscalculated lags that generally used to occur when indulging in this type of marketing. Instagram is actually quite a good platform to meddle into right now. So when looking for a company that offers the best social media marketing services in Kolkata, you shouldn’t be surprised to see that Go Futurenet is one of the best digital marketing companies that resort to resolve your online presence problems.


CoronaFeedback: Social Media is unique because of how it grows

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The onset of the Coronavirus pandemic has triggered numerous changes and has laid waste to livelihoods all across the globe. The devastated population of the world is now battling to come up with a culpable cure for this overwhelming disease. And apparently, things aren’t looking really good for the health sectors in some countries. With the foreseeable future of many small/medium scale businesses in grey dismay, it is to be only smart for entrepreneurs and businessmen alike to be trying their physical best to put all their resources and best efforts in safeguarding one’s establishment. The coming days are going to be shrouded in economic uncertainty and if we were to listen to the experts, the effects of the COVID-19 virus are far graver than simply causing the death toll to rise. It is in fact speculated that even though the death count will not pose a threat to humanity. But the things that will get destroyed in its way will be every man-made/man-oriented operation, done/planned by men for other men/consumers.  You will also notice that some companies and brands have come forward in aiding relief to the stricken, but will that be enough?


With almost a world-wide lockdown in pursuit, your potential consumer seems to be at home, working from home, on a break at home, self-isolated at home, etc. As people find their entire routine’s being shifted to suit the more boring ritual of staying indoors, many extroverts and ambiverts are facing difficulties keeping their calm when their individual free time is being butchered by boredom. And they can’t really much help themselves from being sucked into binging on web-series and surfing on social media, desperate to escape the effects as much as possible. Now, since we aren’t talking days but months, so we have to also understand what can be your company’s long term goals to achieve that you can attain through digital marketing. And therefore we arrive at the reason why we are writing this blog in the first place.


Placate why all major social media platforms like Facebook, Instagram, TikTok, Twitter, etc, have been booming since people started getting quarantined at home with nothing left to do but wait for this epidemic out by staying at home. With that in mind, the common public who indulges in any of the above social media platforms, depending upon their age, location and personal taste, they are likely to increase their time either investigating the facts about this disease themselves or by simply indulging in social media, like they previously did, but due to the situation, the time of being online through their respective SM handles will increase indefinitely. So, not only are you getting more browsing time, social media has now opened up new doorways for you as a business to present your services/goods to new customers. Social media marketing hotshots, independently analyzed data from 2,152 TikTok influencers and saw user engagement jump well over by 27 percent on average from the month of February to March. Also,, another digital marketing firm eMarketer predicts that the pandemic will boost digital media consumption across the board including online gaming and over-the-top video, with the biggest growth in usage and time spent going to subscription-based video on demand (SVOD).


In fact, if you are trying to establish yourself as a brand, you right now have the best playground to achieve the right kind of traction for philanthropic and humanitarian efforts. Your fanbase over social media is intelligent yet there are some who really put themselves in your shoes and try to justify the reason or the take behind your social media campaign. They openly welcome positive and yet sharp and cynical content. And therefore, the confusion of which flavors to bring to your online branding strategies. Your ability to make your customers empathize to your notion and for them to also believe that you too are thinking the same thing as them, that will give rise to an organic connection between you and your viewers that will garner you long-term results.

With various social media platforms individually setting different markers and regulations for selling products through sponsored ads, etc, some establishments also believe in maintaining the standards and quality of their respective social media handles will ultimately help your followers engage and interact with your brand at a personal level. And that too can really switch things up for your company now. That is if you think you’re ready.

Honestly, social media marketing is pretty darn cost-effective with palpable results to show. To truly fathom the power of social media, one must indulge in social media like a pro to be able to detect all relative trends, keywords, influencers, hashtags, pages, etc. Because your social media campaign/content can get lost in the vast crevices of social media. And therefore, you really need to think it through before launching your plan.


So, when looking for a Social Media Management Company in Kolkata, Finding yourself a partner in Go Futurenet, a Social Media Marketing Services Agency, Kolkata, will help you enhance, measure, generate more revenue and will help you with ideating unique and quirky SMM campaigns for your business. We not only create, plan and execute, our team is also well-equipped to solve and overcome all the classic social media atrocities and fads.


Make your business/page trend on social media with the right set of tools and with the right kind of creative team that will help you set international standards of conduct for your overall social media game.



Social Media presence gives a website the credibility it deserves !

Social media content doesn’t have to be professional or specially made to work. Because social media networks are made up of real people, who regularly share real and truly raw content.

With real people, real content and natural clicked photographs, one can really build their business on social media. The idea is to blend your business along with the people and build a connection.

When you share raw pictures and raw content about the brand, people are likely to connect more to your brand. This will help establish your brand at a higher level.

What makes social media sites like , Facebook , Instagram , Twitter special is the fact that people can connect to other people that they know. Everyone visits these platforms to establish a real connection, sometimes a real friendship ! Once a human being is touched and feels comfortable with a particular person or brand, they want to create a rapport, a real bond.

When one is setting up their brand, it is very important to remember the seriousness of the content and the brand purpose.The goal has to be crystal clear so that people know what the brand is all about and how they plan to focus on taking the brand forward in the future.

In order to have a loyal connection with your audience, the brand needs to have a few things that needs to be kept in mind always – Target audience, which social media platform is suitable for the brand, what kind of interest do they hold.

Importance of Social Media in short –

Social Media is easily accessible and is the meeting point between audiences.
It is cost friendly to advertise about your brand on social media as compared to print or tv media.
Social media also helps in search engine optimisation and increases the ranking of the company’s website.

In conclusion, the importance of social media , it is always better and more safer to consult the best designing agencies in Kolkata for your business as they will be able to guide clients on the best way to improvise and increase profitability of the company.


Facebook is a great platform for promoting a business online, where promotions reach out to the desired target audience through visual content, offers and other paid promotions. One should not just get into Facebook without understanding the dynamics of the social media platform, the norms for advertising and other regulations which enhance the conversion rate and hence the ROI. Social media marketing companies are investing for their clients on Facebook where knowing the right way of marketing is essential so that the money invested drive’s sales to their website.

Facebook Ads

Social media marketing agencies prefer going ahead with a simple advertisement with images missing out on the numerous other ways of marketing on Facebook. Going ahead with the perfect way of advertisement depending on the type of business is very essential to increase clicks and hence drive sales. An advertisement on the Facebook page could be placed either through Dynamic ads, Carousel ads or collection ads. Each of these types of advertisements should be strategically promoted to reach out.

Image and Headlines

Eye Catching videos, photos or occasionally a catch line could grab one’s attention in the crowd of Facebook feed. High-quality images and videos are a visual treat for the audience and are a reliable way to get more out of Facebook marketing and great Returns on investment (ROI).

Facebook stories

Stories are the most engaging way of connecting with your target audience; these stories could be anything forms text snippets, discount links, video, graphics or images. Target customers prefer clicking on the stories which are available for 24 hours rather than visiting pages and groups. Facebook stories are quite a dynamic approach to market new products and services, where an increasing number of business pages engage their target customers through Facebook stories hence influencing their purchase decisions.

Use appropriate keywords

Facebook is no more just a social media platform, but also a search engine where relevant keywords when used in the page content or advertisement can generate sales for a brand. Implementing appropriate keywords and tags in the descriptions, texts, video titles and captions can direct your target customers easily to your page. Online businesses around the world use their brand names as a part of the keywords where people searching for their brands and end up on their Facebook pages. While using keywords and tags digital marketing agency services in Kolkata should make sure that these keywords are not framed in an abusive or unethical manner, as this would end in an inactive or suspended Facebook page.

Optimize posting schedule

Facebook posts with exceptionally good content many a time fail to generate likes, views and hence all over engagement. This low engagement rates could be a result of posting on the wrong time of the day or the week.The top Social Media Marketing Agency Kolkata looks further into Facebook Page Insights, to get to understand the trends and time when your audience’s are generally visiting the Facebook page. Optimizing the posting schedule similarly will enhance engagement and hence ROI for the business.These are some of the most important guidelines on How to Effectively Raise ROI for Your Facebook Page if you are searching assistance with your social media marketing strategies, get in touch with our team.