How Display Ads For Remarketing Are Implemented

display ads for remarketing

You’re admiring a pair of shoes on Amazon and save it to your wish list or add it to your cart. Your phone buzzes with a notification from Facebook, you check it and 15 minutes later you’re still scrolling through your feed until you see a pop-up article saying “only 2 left in stock” with the item from your cart. You recognize the demand and immediately head back to the shopping app to make the final purchase.

Display ads for remarketing act as a catalyst in converting potential consumer interests into sales!


Remarketing display ads are implemented to enhance conversions and increase revenue by showing targeted ads to consumers who have viewed your website.

The objective is to increase the prominence of your brand in the customer’s conscience, re-route them to your page and possibly persuade a purchase!

Remarketed ads operate through Google and Facebook, which display the product of interest on their partner sites.


The creation of an appropriate audience is of prime importance when it comes to remarketing display ads. An audience can be created manually or by using  Google’s inbuilt recommendations system. Set up an audience list for remarketing purposes.

  • From your Google Analytics select  Menu>Admin>AudienceDefinitions
  • From here, select Audiences > + New Audience
  • Name your audience list
  • Choose an Analytics profile and Google Ads account to use with your list
  • Next, use the “Audience definition” portion to specify who you want to remarket to.
  • Use Google Analytics’ built in Recommended audiences to get your campaign up and running as quickly as possible
  • Alternatively, click on the “Create New” button to set up your own custom audience.

Targeting options:

  • eCommerce tab is primarily for business owners who want to upsell existing customers
  • Conditions tab is used to segment website visitors who haven’t converted yet

You are now on target and good to go!


Once the audience list has been created and saved in Google Analytics, it needs to be linked to your Google Ad account. The next step would be to create a campaign and take the show on the road!

Here’s how:

  1. Log into your Google Ads account,
  2. Click  “Campaigns” and the blue “+” button
  3. Click on “New campaign” and select a goal
  4. Select your campaign type, and input necessary information (Your website URL, locations to target, languages etc)
  5. Lastly, with regards to the “Budget” section; Click on Additional setting> People> Audiences>Browse (It helps define which audience should see your add)
  6. Create your add, and finish your campaign.

How to Build a PPC Offering at Your Digital Marketing Agency

Digital marketing agencies take full responsibility for online presence, reputation management and advertising campaigns of day to day promotion of their clients.


These are a few PPC services a digital marketing agency should offer –



Audit Reports

Audit reports are even more effective than strategic consultation where these reports generate a lot of value for the clients, showing them the opportunities they could explore and grow.


Account Buildout

Account builds out include services/ platform not already utilized by the clients including Bing Ads, Google Ad words and Social Media.


Account Restructure –

PPC Management Services in Kolkata’s work on delivering the best of services to their clients by working on account restructuring could be done to reanalyze and understand the resources required.




PPC service providers in Kolkata generally take up the PPC campaigns of their clients inclusive of creative designs, ad templates, Facebook ads, and other necessary design work. These services are an additional source of revenue for the brand, were well designed, unique, effective and well-targeted ad campaigns enhance the client’s brand value.


Landing Pages-

A digital marketing agency offering PPC campaign services to their clients should necessarily include creating and optimizing landing pages which would in return maximize the campaign results.


Top PPC Management Company India works on landing pages for the PPC ad campaigns to stand apart from other competitor agencies.



Consulting Services

Consulting services offered by digital marketing agencies is a way of embedding some knowledge in their clients about implementing strategies by identifying areas of opportunities.



In today’s digital age we find that there are a countless options available to choose from for one singular aspect. Each of these media platforms has its own niche audience where competitive branding has resulted into an expanse of unique knowledge & the development of proper channels to expanding your business. Result pages & social media platforms swarm with relatable content that generates moderate amounts of traffic which is key to propagating your product or service to the right consumer. Unless you opt for paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

The new age technologies & techniques have open doorways to new opportunities while reaching out for our potential customers, more effectively than before. But to get things done in the right direction, businesses should try and outsource work from existing digital advertising companies in kolkata. This not only gives you a two-steps ahead status, but also the experience of such companies come handy while planning a campaign in short notices & with limited resources.

Pay-per-click or PPC marketing is a complex digital marketing channel which we will discuss in this piece. It presents a significant opportunity for budding digital marketers to grow their organic traffic and its conversion in metrics. But without a smart strategy and careful planned tactics, pay-per-click can cause major headaches.

Therefore, the businesses that are looking to avail PPC management services in kolkata, they first need to themselves understand what pay-per-click is all about. It is a channel where marketers don’t pay by the impression or purely for an ad placement. The initial bid amount can affect its placement, but the advertiser only pays when their ad is clicked on by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Whereas, Amazon’s PPC campaign is one of the fastest growing PPC platform right now for e-commerce retailers.

Now, advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior. So, taking Google into consideration, Google Ads is the primary PPC advertising platform for the engine. Google enables pay-per-click advertising campaigns run on its Search Network and other search partner sites along with the product/service image and video advertising of the same on its Display Network. Advertising on YouTube is also available through the Google Ads platform.

Now, when describing a PPC campaign, you need to understand what forms it usually comes in.

Text Ads

A text ad comprises of a written copy by the advertiser & the format and character limits are dependent on the PPC platform you are working on. Text ads are most commonly triggered through the Search Network- users search on Google or Bing for a keyword held within your PPC campaign.


Display Ads

A display ad is typically delivered in a format of an image or motion graphic. Display ads typically show up and are available for advertising placement on websites across the internet. Ads are contextually placed on websites where the advertiser’s target market visits.


Shopping Ads

Shopping ads usually contain an image of the product/service, the price of it and any specifications like size, color, dimensions, discount, etc. A shopping ad is typically delivered after a searcher submits a query through a search engine or shopping engine.

With all that being said, your PPC Campaign will give you:


  • Speed: Advertisers can quickly drive a significant amount of traffic to their website.
  • Precision: Creating a highly-targeted audience to show your ads through, especially on Search and Shopping Networks.
  • Agility: Performance data is available almost immediately, which makes it easier to quickly make adjustments to improve your chances for a successful campaign.
  • Measurement: With effective conversion tracking, advertisers can see the ROI of their ads.
We, at GO FUTURENET believe that we one of the best Pay-per-click advertising agencies in India where we provide the best value for your every penny. Whatever your goal might be whether its brand awareness, sales, driving leads, or revenue; or combination of them, our Google certified PPC managers have multiple masterstrokes in their strive on how to nail online marketing for any type of business.


Our PPC management is all but the bouquet of services like as in search engine ads. We analyze the competitor’s PPC strategy and accordingly execute winning strategies on how the PPC ad spend will be managed within your budget constraints. Our forte is making every penny from your budget double and added to your ROI. We cover the extra mile to benefit our valued clients, devising full-proof pay-per-click campaign management system.


Reach out to your target customer with persuasive content & a planned campaign. Make every penny count.