IMPORTANCE OF SOCIAL MEDIA PRESENCE FOR A BUSINESS

Social Media presence gives a website the credibility it deserves !

Social media content doesn’t have to be professional or specially made to work. Because social media networks are made up of real people, who regularly share real and truly raw content.

With real people, real content and natural clicked photographs, one can really build their business on social media. The idea is to blend your business along with the people and build a connection.

When you share raw pictures and raw content about the brand, people are likely to connect more to your brand. This will help establish your brand at a higher level.

What makes social media sites like , Facebook , Instagram , Twitter special is the fact that people can connect to other people that they know. Everyone visits these platforms to establish a real connection, sometimes a real friendship ! Once a human being is touched and feels comfortable with a particular person or brand, they want to create a rapport, a real bond.

When one is setting up their brand, it is very important to remember the seriousness of the content and the brand purpose.The goal has to be crystal clear so that people know what the brand is all about and how they plan to focus on taking the brand forward in the future.

In order to have a loyal connection with your audience, the brand needs to have a few things that needs to be kept in mind always – Target audience, which social media platform is suitable for the brand, what kind of interest do they hold.

Importance of Social Media in short –

Social Media is easily accessible and is the meeting point between audiences.
It is cost friendly to advertise about your brand on social media as compared to print or tv media.
Social media also helps in search engine optimisation and increases the ranking of the company’s website.

In conclusion, the importance of social media , it is always better and more safer to consult the best designing agencies in Kolkata for your business as they will be able to guide clients on the best way to improvise and increase profitability of the company.

TOP WEB DESIGNING TRENDS 2019

The most important thing for any website to standout is to stay updated with the latest trends . Every year numerous changes have been marked on the basis of popularity of visuals, algorithm, and other best practices.So, here we are going to talk about the different Web Designing trends for 2019.

A website that may appears smooth and attractive today might not be the same in the near future. So its important to consult website designing companies in kolkata with the latest trends of websites that will last for several years.

1. Bright and vibrant colours

2019, is a year of vibrant colours and bright shades. Nowadays most of the websites are colourful and vibrant. This is done in order to attract clients and increase brand presence of the company. Also, warmer tones such as purple, light pink, baby blue, yellow and pastel shades help in evoking customer emotions as they are soft and calm shades.

2. Videos –

Videos help in making the brand product more attractive as in a video it is easy to demonstrate the product or service in detail and explanation about the product is given too. This makes it more easy for clients to understand about the product and hence make their decision quick and effortless. Hence, having videos on the website, is quite essential and it is the top designing trend now in 2019. Pro tip- The best videos hook the user in the first few seconds and don’t require sound to be efficient. Use less time span videos or sequencing techniques to make your product appear easy to use.

3. Less is more technique –

Designs always catch the eye if they are not too loud neither too simple. The design which is simple and yet attractive, will definitely attract more clients. Although challenging, the process of eliminating non-essential elements results in a cleaner, more focused design. A firm understanding of layering, proportion, and white-space is key to this technique

4. Speed

THREE seconds. That’s all users spend in deciding whether to leave or stay on a website. Your design has that much time to convince a user to stay.

Research by Akamaii and Gomez.com shows that 50% of users want a website to load in three seconds or less. Furthermore, due to the Speed Update algorithm announced by Google in July 2018. Website design companies in kolkata need to reduce page load time if they want to improve their search engine rankings.

5. Interactions –

All websites nowadays have a chat section where it is easy for clients or users to ask any queries related to the brand product or service. It is a user friendly trend and it quick responses are available on the chat so that user queries are answered without delay.

6. Authentic Visuals and Photography –

Real life photos and videos are always preferred over heavy designing or cut outs. Nowadays, everyone prefers natural visuals and photography. It portrays the real product as it is and makes it look more authentic.

In conclusion, for the latest web designing trends in 2019, it is always better and more safer to consult the website designing companies in Kolkata for your business as they will be able to guide clients on the best way to improvise and increase profitability of the company.

THE LATEST TRENDS SET TO AFFECT SEO SERVICES IN 2020

2020 has kick-started, it’s time to look into the advanced SEO trends dominating the digital market in 2020. Why? As new businesses come up each day, the competition for the viewer’s attention increases. Being on the top of the latest SEO trends will help you to meet the specific requirements that search engines use to rank websites. Therefore, the seo specialists from Go Futurenet, the best digital marketing services company shares you some of the best SEO trends that you will see in 2020.

 

Effective Voice Search Strategies

There was a time when voice search accounted for a small fraction of total searches globally. Today, we’re observing more than 20 percent of all the mobile queries are voice searches. In 2020, all we can say “Welcome the rise of Voice Search Kingdom”. Its popularity has been possible due to the prominence of artificial intelligence and chatbots in smart phones, especially Anroid. This gives a huge scope for business with a local presence. A detailed study is required on the users’ search pattern. You will notice that they are mostly long-tail, direct and are local based. Create an effective Voice search strategy in the form of bullet lists as they increase your chances of ranking.

 

Featured Snippets dominate more Clicks

Google has evolved a lot over the years to deliver a better search experience for the users and then they introduced Featured Snippets. They are brief excerpts on Google found above organic search results and below the AdWords block. They typically appear above the number one organic search result. Featured snippets appear on 23% of search result pages. There are five types of featured snippets: paragraph, list, video, table and accordion. Paragraphs and Lists are the most popular types of featured snippets. For using the benefit of featured snippets and acquiring more website traffic, you have to come up with clear answers to questions that are normally asked on your website. This is more likely an old but a refresh SEO trend that top seo companies are following with some important changes.

 

Win In The World of Zero Click Searches

Zero Clicks is the new buzz among the best search engine optimization agencies. Now, what is it, right? No click or Zero click searches are a search engine result page known as SERP that shows the answer to a user’s query at the top of a Google Search result. These search results actually satisfies the user’s intent without having to click on any search result links.

 

BERT is your Go-Getter

We would like to give good news to all the budding search engine optimization companies
“Bert is here to stay!” For a long, long time Google’s been using learning algorithms to enhance their user’s experience with search and avoid keyword-stuffed webpages. This year, Google will be focussing more on this objective with their latest algorithm named BERT. The newly-implemented BERT (Bidirectional Encoder Representations), is the algorithm that is used to help Google better understand the context in which keywords are used.

 

Create High Quality & Advanced Content

Quality content is one of the most important parts of your SEO. Apart from quality, the content also has to be in a SEO-friendly format because the Google algorithm looks for essential words at particular places on your web page or blogs. If the content is unique & relevant to the keywords research, then any website can go to the top of search engine rankings. Also, try to break your content with header tags, so that it is easier for the user to read your exciting content.

 

Seo-friendly Website

One noticeable trend among the marketers this year will be brand awareness and brand building at the forefront. And to establish this goal, Seo-friendly website is the first thing that comes in our mind. A seo friendly website has 6 salient features which are as follows:

 

  1. Innovative Titles
  2. Well formatted URLs
  3. Speedy Page Loading
  4. A Meaningful Structure
Marketers, ready to excel the SEO thing with Go Futurenet? Only one advice, the moment you feel you have decoded the latest SEO trends, it starts to modify. Therefore, to keep yourself in the race, stay updated and adjust your work to new challenges. Till then these given trends will surely help you boost your SEO service.

 

FOR AFFORDABLE SEO SERVICES, CONTACT GO FUTURENET: 080174 55713

HOW TO AVAIL THE RIGHT AGENCY FOR PPC MANAGEMENT SERVICES

In today’s digital age we find that there are a countless options available to choose from for one singular aspect. Each of these media platforms has its own niche audience where competitive branding has resulted into an expanse of unique knowledge & the development of proper channels to expanding your business. Result pages & social media platforms swarm with relatable content that generates moderate amounts of traffic which is key to propagating your product or service to the right consumer. Unless you opt for paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

The new age technologies & techniques have open doorways to new opportunities while reaching out for our potential customers, more effectively than before. But to get things done in the right direction, businesses should try and outsource work from existing digital advertising companies in kolkata. This not only gives you a two-steps ahead status, but also the experience of such companies come handy while planning a campaign in short notices & with limited resources.

Pay-per-click or PPC marketing is a complex digital marketing channel which we will discuss in this piece. It presents a significant opportunity for budding digital marketers to grow their organic traffic and its conversion in metrics. But without a smart strategy and careful planned tactics, pay-per-click can cause major headaches.

Therefore, the businesses that are looking to avail PPC management services in kolkata, they first need to themselves understand what pay-per-click is all about. It is a channel where marketers don’t pay by the impression or purely for an ad placement. The initial bid amount can affect its placement, but the advertiser only pays when their ad is clicked on by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Whereas, Amazon’s PPC campaign is one of the fastest growing PPC platform right now for e-commerce retailers.

Now, advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior. So, taking Google into consideration, Google Ads is the primary PPC advertising platform for the engine. Google enables pay-per-click advertising campaigns run on its Search Network and other search partner sites along with the product/service image and video advertising of the same on its Display Network. Advertising on YouTube is also available through the Google Ads platform.

Now, when describing a PPC campaign, you need to understand what forms it usually comes in.

Text Ads

A text ad comprises of a written copy by the advertiser & the format and character limits are dependent on the PPC platform you are working on. Text ads are most commonly triggered through the Search Network- users search on Google or Bing for a keyword held within your PPC campaign.

 

Display Ads

A display ad is typically delivered in a format of an image or motion graphic. Display ads typically show up and are available for advertising placement on websites across the internet. Ads are contextually placed on websites where the advertiser’s target market visits.

 

Shopping Ads

Shopping ads usually contain an image of the product/service, the price of it and any specifications like size, color, dimensions, discount, etc. A shopping ad is typically delivered after a searcher submits a query through a search engine or shopping engine.

With all that being said, your PPC Campaign will give you:

 

  • Speed: Advertisers can quickly drive a significant amount of traffic to their website.
  • Precision: Creating a highly-targeted audience to show your ads through, especially on Search and Shopping Networks.
  • Agility: Performance data is available almost immediately, which makes it easier to quickly make adjustments to improve your chances for a successful campaign.
  • Measurement: With effective conversion tracking, advertisers can see the ROI of their ads.
We, at GO FUTURENET believe that we one of the best Pay-per-click advertising agencies in India where we provide the best value for your every penny. Whatever your goal might be whether its brand awareness, sales, driving leads, or revenue; or combination of them, our Google certified PPC managers have multiple masterstrokes in their strive on how to nail online marketing for any type of business.

 

Our PPC management is all but the bouquet of services like as in search engine ads. We analyze the competitor’s PPC strategy and accordingly execute winning strategies on how the PPC ad spend will be managed within your budget constraints. Our forte is making every penny from your budget double and added to your ROI. We cover the extra mile to benefit our valued clients, devising full-proof pay-per-click campaign management system.

 

Reach out to your target customer with persuasive content & a planned campaign. Make every penny count.

HOW TO EFFECTIVELY RAISE ROI FOR YOUR FACEBOOK PAGE

Facebook is a great platform for promoting a business online, where promotions reach out to the desired target audience through visual content, offers and other paid promotions. One should not just get into Facebook without understanding the dynamics of the social media platform, the norms for advertising and other regulations which enhance the conversion rate and hence the ROI. Social media marketing companies are investing for their clients on Facebook where knowing the right way of marketing is essential so that the money invested drive’s sales to their website.

Facebook Ads

Social media marketing agencies prefer going ahead with a simple advertisement with images missing out on the numerous other ways of marketing on Facebook. Going ahead with the perfect way of advertisement depending on the type of business is very essential to increase clicks and hence drive sales. An advertisement on the Facebook page could be placed either through Dynamic ads, Carousel ads or collection ads. Each of these types of advertisements should be strategically promoted to reach out.

Image and Headlines

Eye Catching videos, photos or occasionally a catch line could grab one’s attention in the crowd of Facebook feed. High-quality images and videos are a visual treat for the audience and are a reliable way to get more out of Facebook marketing and great Returns on investment (ROI).

Facebook stories

Stories are the most engaging way of connecting with your target audience; these stories could be anything forms text snippets, discount links, video, graphics or images. Target customers prefer clicking on the stories which are available for 24 hours rather than visiting pages and groups. Facebook stories are quite a dynamic approach to market new products and services, where an increasing number of business pages engage their target customers through Facebook stories hence influencing their purchase decisions.

Use appropriate keywords

Facebook is no more just a social media platform, but also a search engine where relevant keywords when used in the page content or advertisement can generate sales for a brand. Implementing appropriate keywords and tags in the descriptions, texts, video titles and captions can direct your target customers easily to your page. Online businesses around the world use their brand names as a part of the keywords where people searching for their brands and end up on their Facebook pages. While using keywords and tags digital marketing agency services in Kolkata should make sure that these keywords are not framed in an abusive or unethical manner, as this would end in an inactive or suspended Facebook page.

Optimize posting schedule

Facebook posts with exceptionally good content many a time fail to generate likes, views and hence all over engagement. This low engagement rates could be a result of posting on the wrong time of the day or the week.The top Social Media Marketing Agency Kolkata looks further into Facebook Page Insights, to get to understand the trends and time when your audience’s are generally visiting the Facebook page. Optimizing the posting schedule similarly will enhance engagement and hence ROI for the business.These are some of the most important guidelines on How to Effectively Raise ROI for Your Facebook Page if you are searching assistance with your social media marketing strategies, get in touch with our team.

AN INFOGRAPHIC ON AVOIDING THE SEO MISTAKES

can be used as a reliable strategy to boost your business forecast and reach your target customers successfully. However, the strategy can boomerang if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curetting content with keywords etc but these should be followed with discretion. To reach the top of the SERPs, businesses often end up committing SEO mistakes inadvertently. To know about these SEO mistakes in a nutshell, follow our Info graphic.
either executed in-house or through professional SEO services India, can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curetting content with keywords etc but these should be followed with discretion as well. To reach the top of the SERPs, businesses often end up committing SEO mistakes inadvertently. To know about these SEO mistakes in a nutshell, follow the Info graphic developed by the top SEO agency in Kolkata, Go futurenet. Also, read our specific blog on avoiding the SEO mistakes in order to help your business perform better in the highly competitive online environment at Steps to Take When Your SEO Strategy Goes Wrong.