If you want to engage with your digital audiences, optimizing your website for conversions is crucial and effective. In today’s world, customer base is entirely getting engaged digitally. The first time a potential customer interacts with your brand will likely be through your website. As we know its role in establishing brand’s name, businesses should view their website as a platform to drive conversions. In order to change websites into an effective sales tool, businesses need to boost their sites for conversions.
Go Futurenet outlines 6 simple, yet effective web design tips to optimize your company’s website to increase online conversions.
1. Your Company Site Should Be Updated Regularly
Regularly updating your website reflects your company in its present state. On the other hand, if you ignore your website, an outdated site always leaves a bad impression of your business on a customer. An updated site refers to customers that your business is diligent in the upkeep of its brand and business and surely enhances the brands name.
2. Site Speed and Load Time Matters
If your site’s load time is slow, it indefinitely kills conversions. 58% of web users exit a site if it takes more than three seconds to load. Today’s internet users are accustomed to immediate gratification, thus if they get stuck with the “never ending spinning of wheel” or an unusual slow connection to your site, they will lose interest. These negative effects from slow load times also have an impact on conversions. Your first target of optimizing a website for conversions has to be the loading of the site in less than three seconds. This nearly always helps increase conversions (and sometimes even search engine rankings) within the first week.
3. Utilize Resonsive Design
Responsive design allows you to serve users on all different types of devices through providing a consistent user experience. This is very important because consumers are heading online on a greater variety of devices than ever before, from Android or iOS smartphones to laptops, tablets, and so on. In fact, 60% of all searches now occur on mobile devices. This explains why businesses enjoy higher visitor retention rates with Responsive Design. If you fail to do so, a huge percentage of your potential consumer base will automatically turn off.
4. Streamline Site Navigation for Usability
Optimising an easily navigable site incentivizes users to stay on your site, seek out your products, and convert on a purchase. If your website is difficult to navigate, it will turn off potential customers. One of the main reasons people shop online is convenience, so if using your site is inconvenient, they’re likely to take their business elsewhere. Thus, it is critical to create a simple and efficient experience for online shoppers.
Go Futurenet gives some suggestions for streamlining your site’s navigation for usability:
• Employ one-click checkout for returning customers and abstain from requiring new customers to create an account
• Make sure your search function is user-friendly
• Check all buttons and links on your site so that they are easily clickable on all devices
5. Ensure forms of Social Proof
Make forms of social proof, such as client testimonials and reviews, readily available to potential customers. One of the quickest ways to establish trust among your customer base is through transparency, and publicly showcasing customer feedback makes your business feel transparent.
Try to incorporate one or more social proofs to your website:
• Testimonials and reviews
• Logos of major brands that your company has partnered with
• Media outlets that publicize your product or services
• Satisfaction guarantees or warranties
Established social proof ultimately puts customers at ease regarding both the legitimacy of your brand and the value of your product.