6 Crucial Website Tips To Boost Online Conversions

responsive design

If you want to engage with your digital audiences, optimizing your website for conversions is crucial and effective. In today’s world, customer base is entirely getting engaged digitally. The first time a potential customer interacts with your brand will likely be through your website. As we know its role in establishing brand’s name, businesses should view their website as a platform to drive conversions. In order to change websites into an effective sales tool, businesses need to boost their sites for conversions.
Go Futurenet outlines 6 simple, yet effective web design tips to optimize your company’s website to increase online conversions.


company website

1. Your Company Site Should Be Updated Regularly

Regularly updating your website reflects your company in its present state. On the other hand, if you ignore your website, an outdated site always leaves a bad impression of your business on a customer. An updated site refers to customers that your business is diligent in the upkeep of its brand and business and surely enhances the brands name.


2. Site Speed and Load Time Matters

If your site’s load time is slow, it indefinitely kills conversions. 58% of web users exit a site if it takes more than three seconds to load. Today’s internet users are accustomed to immediate gratification, thus if they get stuck with the “never ending spinning of wheel” or an unusual slow connection to your site, they will lose interest. These negative effects from slow load times also have an impact on conversions. Your first target of optimizing a website for conversions has to be the loading of the site in less than three seconds. This nearly always helps increase conversions (and sometimes even search engine rankings) within the first week.


responsive design
3. Utilize Resonsive Design

Responsive design allows you to serve users on all different types of devices through providing a consistent user experience. This is very important because consumers are heading online on a greater variety of devices than ever before, from Android or iOS smartphones to laptops, tablets, and so on. In fact, 60% of all searches now occur on mobile devices. This explains why businesses enjoy higher visitor retention rates with Responsive Design. If you fail to do so, a huge percentage of your potential consumer base will automatically turn off.


4. Streamline Site Navigation for Usability

Optimising an easily navigable site incentivizes users to stay on your site, seek out your products, and convert on a purchase. If your website is difficult to navigate, it will turn off potential customers. One of the main reasons people shop online is convenience, so if using your site is inconvenient, they’re likely to take their business elsewhere. Thus, it is critical to create a simple and efficient experience for online shoppers.
Go Futurenet gives some suggestions for streamlining your site’s navigation for usability:
• Employ one-click checkout for returning customers and abstain from requiring new customers to create an account
• Make sure your search function is user-friendly
• Check all buttons and links on your site so that they are easily clickable on all devices


5. Ensure forms of Social Proof

Make forms of social proof, such as client testimonials and reviews, readily available to potential customers. One of the quickest ways to establish trust among your customer base is through transparency, and publicly showcasing customer feedback makes your business feel transparent.
Try to incorporate one or more social proofs to your website:
• Testimonials and reviews
• Logos of major brands that your company has partnered with
• Media outlets that publicize your product or services
• Awards
• Satisfaction guarantees or warranties
Established social proof ultimately puts customers at ease regarding both the legitimacy of your brand and the value of your product.


design elements

6. Avoid Excessive Design Elements

At times, it seemed business websites were in a competition to make the biggest splash in the form of flashy designs and animated gimmicks. However, at present, excessive design de-prioritizes user experience. It’s both exciting and advantageous to create a unique website design. However, it’s important to focus on user experience, such as easy navigation, as your first priority.
Following these crucial website tips, will surely boost your online conversions and will establish your brands name in the market.