Marketing means reaching customers to invoke a change in their behaviour and giving them a call to action. There is only one way to grab their attention by studying where people are engaging and spending time. Instagram is one well established platform where hundreds of millions of active users are posting fifty million photos a day on it. Take some time to absorb those numbers for a few minutes.
I hope you have understood the extreme importance of Instagram in today’s world. It really has the possibility to promote your business, only if you have a proper Marketing Problem. It is not a one-done-solution. You cannot just have an account in Instagram and expect it to do the work for you. Hence, Go Futurenet shares you some basic Instagram Marketing Plans for the benefit of your business.
1. Get found on Instagram
Your first goal in Instagram is to be seen by as many users as possible. So, when creating your profile, be sure to keep it public. You may be concerned that people will just glance and not click “follow” in order to see your posts, but at this point your goal is to build awareness.
The point of marketing on Instagram is to show off your business. If your Instagram account is private, users are unable to see the photos you’re posting of your business or products. Do not forget to make your profile public!
2. Efficient Hashtag Marketing
Using hashtags is another way to get your business found by customers on Instagram. Hashtag Marketing makes your posts searchable and brings an interested audience to you. You can also use hashtag marketing by creating your own business hashtag. Create a hashtag that’s relevant to your business and easy to remember. Once you’ve collected a healthy number of followers, your hashtag will be a way for others to tag your business in their own posts and a way for them to quickly find your latest updates.
3. Interesting Content
Instagram is a visual platform but you should post interesting content related to your business. Don’t use Instagram to push sales; instead build up a story around your business that makes people want to use your product or service. While posting, think about the content that will grab eyeballs and be preferred by your customers. Through your innovative content, you will keep an audience that’s relevant your business.