India went into lockdown since last week, where more and more indulged in social media platforms engaging themselves in Internet browsing, scrolling through their social media feed, searching for corona related news and other awareness posts from brands and communities
As people remained indoors, hours spend on social media saw a spike of 87% percent as per the Hammerkopf Consumer Snapshot Survey conducted on March 28th, 2020 across New Delhi, Mumbai, Chennai, and Bangalore on 1300 people. Earlier i.e. before the lockdown people spent an average of 150 minutes on social media as compared to 280 minutes in the first week of lockdown.
The COVID 19 pandemic has compelled people to stay indoors, with people working from home, students attending virtual classes by their professors and others indulging in random challenges and taking up online courses. This is the time when brands should focus on staying high with their digital marketing presence, sharing interactive content and coming out as a brand with sensible content on awareness and branding.
The shift in the behavioral pattern of the customers is most likely to make digital marketing agencies even more significant and valued tool of support in the coming times when the lockdown ends.
The global crisis, the lockdown, and people going into self-isolation is making them look for some reassurance, support, this is where online communities and businesses around the globe are filling in and becoming more active.
The conclusion stemming up from this analysis is how this shift in paradigm will affect the ways in which people interact or socialize because the longer they stay at home and away from every other form of socializing, they longer will they carry this habit of engaging via digital realms.
Digital marketing agencies in Kolkata
are also gearing up with strategies, collected data, and ideas to fill in this void created because of social distancing and worldwide lockdown after Coronavirus Pandemic
hit nations globally.
Digital marketing agencies across the globe are facing the crisis along with all the other sectors of business as a result of the Covid 19 Pandemic
. At these times of massive uncertainties, brands should be cautious about the content they post as well as the creative’s they share.
The suggestive measures a brand should take during this global health crisis include –
Sectors have been hit hard due to the decision of Lockdown amid COVID-19 pandemic-
Restaurants and other eateries have faced temporary shutdown, where sending out an email blast of pinning a banner to the website are certain ways in which these businesses can keep their communication on going with their clients. Notifying clients about limitation or closure of services give to reduce a lot of added work costumer would do if they had to enquire.
A lot of brands have put up content with precautions as stated by WHO ( World Health Organization )
, this approach is considered responsible from a brand where they value their patrons and also care about them.
Awareness about precautionary measures and social distancing keeps brands connected to their clients, similarly, campaigns about how one could utilize this lockdown period productively would gain much traffic. Where some academic brands are rolling out free webinars, restaurants are sharing their recipes and some brands are also coming up with their own gaming applications whereas some marketing gurus are writing about the mantra to keep your small scale businesses ongoing.
Pause all campaigns which are not relevant amid the global health crisis –
Ongoing campaigns should be carefully checked by the digital marketing agencies so as to pause any campaigns on non urgent matters and shifting your focus to content or campaigns. As the number of Covid 19 patients
in West Bengal lingers around 10, the digital marketing agencies in Kolkata
have come up with the suggestion for their clients where brands can support their customers, employees and those suffering during this global pandemic
This period of crisis has made digital marketing techniques even more dynamic, where new opportunities and limitations are coming up each day.Staying connected with your customers online is the way ahead.