Coronavirus Pandemic is creating uncertainty in the digital marketing ecosystem. How to battle it?

Gofuturenet
Digital marketing agencies across the globe are facing the crisis along with all the other sectors of business as a result of the Covid 19 Pandemic. At these times of massive uncertainties, brands should be cautious about the content they post as well as the creative’s they share.

The suggestive measures a brand should take during this global health crisis include –

Sectors have been hit hard due to the decision of Lockdown amid COVID-19 pandemic-

Restaurants and other eateries have faced temporary shutdown, where sending out an email blast of pinning a banner to the website are certain ways in which these businesses can keep their communication on going with their clients. Notifying clients about limitation or closure of services give to reduce a lot of added work costumer would do if they had to enquire.

Spread awareness

A lot of brands have put up content with precautions as stated by WHO ( World Health Organization ), this approach is considered responsible from a brand where they value their patrons and also care about them.

Inculcate Optimism

Awareness about precautionary measures and social distancing keeps brands connected to their clients, similarly, campaigns about how one could utilize this lockdown period productively would gain much traffic. Where some academic brands are rolling out free webinars, restaurants are sharing their recipes and some brands are also coming up with their own gaming applications whereas some marketing gurus are writing about the mantra to keep your small scale businesses ongoing.

 

Pause all campaigns which are not relevant amid the global health crisis –

Ongoing campaigns should be carefully checked by the digital marketing agencies so as to pause any campaigns on non urgent matters and shifting your focus to content or campaigns. As the number of Covid 19 patients in West Bengal lingers around 10, the digital marketing agencies in Kolkata have come up with the suggestion for their clients where brands can support their customers, employees and those suffering during this global pandemic.

This period of crisis has made digital marketing techniques even more dynamic, where new opportunities and limitations are coming up each day.Staying connected with your customers online is the way ahead.