Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
This is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal buyer.
According to the “Content Marketing Institute recent study, content marketing is getting more popular in the Business World. 42 percent of marketers publish content every week and 55 percent plan to increase their content marketing efforts in the coming year. However, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy.
Go Futurenet brings you 5 important things you need to know about Content Marketing success-in-depth which are as follows:
1. Understand Your Target Audience:
The first and important element in Content Marketing is to understand your target audience, so you can tailor your products or services to cater to their personalities, needs, and wants. Start with what you know about your best customers for each product and vertical.
2. Understand your customers’ needs
Next following step is conducting interviews and research to immerse you in your target audience. And the final step is getting into the customer’s head so that you can see the world from their eyes and with their motivation. This way, you’d be able to understand how they think and what they want. Focus on their criticisms, queries and advices and answer them comprehensively.
3. Create Interesting & Original Content:
Before creating content, research some uncommon topics and try to see the virality factor of it. First, choose topics that matter, meaning the Internet users have shown recent interests in them or choose any evergreen topics within the vertical(s). Second, search for what has been trending recently with Google Trends or Twitter “Trends For You”. By researching viral and pre-viral contents and with authentic ingenuity, you can create new content and ride the wave to virality.
4. Learn how to growth hack:
Growth Hacking is a category of online marketing that combines the usage of various tools with creativity and knack for technology. It’s basically “hustling” with the assistance of online tools to test ideas and take advantage of various hidden opportunities. Growth Hacker TV is a good place to learn from various experts in this exciting specialization of marketing.
5. Analyze your content:
The last element is quite simple yet effective and that is to analyze the result. There are only few successful marketers who track the ROI of their content marketing activities. If you don’t measure the metrics of your content, you wouldn’t be able to gauge its success. The five metrics to track are social shares, traffic, conversion rate, leads, and team performance. The most popular free tool is Google Analytics.
In today’s world, Content marketing can be quite challenging to those who aren’t well equipped of these 5 elements. With two million blog posts created every single day, marketers need to be more advanced and researched. With a strong Content Marketing Strategy, no one could stop your business from growing.