Some call it Social Media Optimization. Others refer to it as Search Marketing Optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the internet age, you cannot exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social Media Optimization helps connect all of your social media accounts I a cohesive, consistently branded network that points your potential customers where you want them to go. SMO pros employ a strategic, multi-point process to build your successful SMO foundation, boost your SEO , and drive more potential customers to your site.

How does SMO Work?

SMO is all about social networks and using them to promote your brand. It has to do with carv-ing out a presence and reputation for your business on interactive, social networks – whetherit’s Twitter, Facebook, Google+, Pinterest, blogs or forums.

Working with SMO can help strengthen your brand and boost its visibility, thereby generating new clients and increasing sales. It also helps to boost your business’s credibility by building in-teractive relationships with potential customers. Clients will also be able to see your business recommended by others, which again serves to create a sense of trust.

The internet can be a really chaotic place. Lots of people complain of information-overload when it comes to searching for things online. That’s why it’s really vital to cut through all the noise and reach your target market in a meaningful way. So, from the outset, keep in mind that your SMO strategy needs a personal touch: you should use social media to give your organisation personality in a way that resonates with your target community.