ONLINE REPUTATION MANAGMENT
Online reputation management is the process of controlling what shows up when someone Googles your name. We’ll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive,relevant content about you.
Why Reputation Management Should Be Your Top Marketing Priority
You’ve spent years building your business. You’ve invested time, sweat, and tears. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling. Finally, you learn
from an existing customer that your company has some very negative reviews posted online. It dawns on you that your online reputation is presenting a twisted perception of reality that is really killing your business.Sound like the plot of a B-movie drama? Unfortunately, it’s true for hundreds of businesses across the country.
Local Business Reviews = Reputation
What people say about your company online has become the single most important reflection of your company’s quality, reliability, and skill.2 It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. In Nielsen’s most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions.
Improving Your Reputation is Your #1 Marketing Priority
Your number one marketing priority should be developing a 5-star online reputation. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away. Most business owners fail to realize is that what consumers want is information that will help them feel confident they’re making the best, most well-reasoned purchase. Today, quite a bit of that confidence comes in the form of online reviews reflecting others’ experiences.