Hotel Social Media Marketing Strategies – 7 Tips For Beginners
Nowadays most of the restaurants use social media to build their business and attract customers.
If you are a restaurant or a hotel still struggling with fresh social media marketing ideas, then you are at the right place to learn and know what you are lacking. Go Futurenet is sharing its interesting strategies only for you to build a strong social media presence of your hotel or restaurant.
These are the following ideas which show how social media can aid exponentially in leveraging your restaurant and hotel business-
1. Let an Industry Expert Takeover your Account
It is very important to give access to an like Mr. Neil Patel to your social media account, Facebook, Twitter or Instagram. Research about experts from the culinary industry and do a guest takeover for a day or two. This will give your followers a taste of something ‘new’ with a fresh perspective.
Your audience will stay- tuned to your posts for those two days because –an industry expert, perhaps their favourite is going to introduce new ideas on the channel and it is something they definitely want to hear about. Industry experts can share cooking tips and tricks, do’s and don’ts of baking etc. and organize engaging contests to keep the followers glued to the brand in return for exciting giveaways, prizes or food vouchers.
This will also boost your amount of followers because expert’s followers will definitely follow your account for updates and announcements. It certainly seems a great social media marketing practice indeed.
2. Let’s Take Them To Behind The Scenes
In today’s world, customers are keen on learning how their dish is prepared or the chef behind the dish. Always try to share your world with your customers and make them feel that they are the most important part of it. Give your customers a sneak peek with ‘Behind The Scenes’ and let them engage with you. Develop a fun environment where you share videos and pictures of your chef and stewards readying up weekly favourite or sharing easy ideas for cooking a dish.
Do not limit the “Behind The Scenes” to the kitchen of a restaurant. You should show how you obtain your groceries and vegetables from the local market, posting about your chef’s weekly highlight meal, employee of the month and sharing funny narratives about the employees lets your customers feel more connected to your business.
3. Communicate & Respond to Online Reviews
It is nearly impossible to always monitor your social conversations on different channels and engage in them sincerely but for a restaurant and hotel marketer communications in social media is essential. They must give attention to responding to the comments, tagged posts and tweets of their customers. Whether, good or bad reviews, all of them must be attended by the restaurant’s social team. This practice comes across as receptive to the customers and people who are reading the reviews as a restaurant owner who is genuinely interested with the reviewer’s feedback.
Always try to create a friendly and communicative persona online and also address the negative feedback. This reassures the reviewer that their feedback is being considered by the hotel team and chances are he’ll drop-in again if you assure an improved service and state the cause of the poor service (if any). Respond to the positive comments and experiences as well by thanking your customers for dining in. A socially active brand is always recognized more.
4. Use Geo-Targeted Posts & Advertisements
The first thing an individual Googles today is ‘near me’. This holds true for ‘restaurants and hotels ‘near me’ too. People choose to eat at restaurants and hotels near them or in close proximity. Every Restaurant and Hotel Marketer should invest in Geo-targeted advertisements that will help you save money and ensure only people in a specific radius or a particular city to see your advertisements by excluding non-relevant clicks on your advertisements which can cost you money.
Social media channels have improved settings and filters for narrowing your search and aiming for targeted areas only. You should take advantage of these targeting features for your restaurant business.
5. You Should Use the Marvellous Customer-Generated Content (CGC)
It’s time to make your customers be your brand marketers and promoters. A restaurant hashtag lets customers post their pictures and videos of their visit and experience to the social media channels. A little digging into the social media channels with your hotel hashtag can give you some quality pictures and great reviews and experiences from your own customers.
A brand can request its customers to also share their pictures via the restaurant hashtag and moreover the brand must consider rewarding some lucky customers with a free meal or discount vouchers.
6. Show Your Hashtag Feeds with Social Walls
Create your restaurant’s Social Wall with the restaurant/hotel hashtag and display all your social media feeds derived from social platforms in a creative way on this wall. Social walls are interactive displays that can be installed in hotel hallways, restaurant waiting area, restaurant walls etc. Many hotel and restaurant owners are using social media walls to engage more guests.
These are engaging concepts to attract guest attention and encourage social participation from customers. The real motive is to make the Social Walls extremely attractive with customization themes, fonts, designs etc.
7. Let Influencers Talk About You
As far social media marketing strategies go, influencers play a huge role to engage people to your social pages. So, you can never give it a miss. It’s the high time, you should follow & seriously connect with an like Shivya Nath whose posts are really given importance. While connecting comment to their posts, talk to them & build a relationship so he or she also eventually mentions your posts and increase your engagement to a great extent