In today’s digital age we find that there are a countless options available to choose from for one singular aspect. Each of these media platforms has its own niche audience where competitive branding has resulted into an expanse of unique knowledge & the development of proper channels to expanding your business. Result pages & social media platforms swarm with relatable content that generates moderate amounts of traffic which is key to propagating your product or service to the right consumer. Unless you opt for paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.
The new age technologies & techniques have open doorways to new opportunities while reaching out for our potential customers, more effectively than before. But to get things done in the right direction, businesses should try and outsource work from existing digital advertising companies in kolkata. This not only gives you a two-steps ahead status, but also the experience of such companies come handy while planning a campaign in short notices & with limited resources.
Pay-per-click or PPC marketing is a complex digital marketing channel which we will discuss in this piece. It presents a significant opportunity for budding digital marketers to grow their organic traffic and its conversion in metrics. But without a smart strategy and careful planned tactics, pay-per-click can cause major headaches.
Therefore, the businesses that are looking to avail PPC management services in kolkata, they first need to themselves understand what pay-per-click is all about. It is a channel where marketers don’t pay by the impression or purely for an ad placement. The initial bid amount can affect its placement, but the advertiser only pays when their ad is clicked on by an online user.
The most common PPC ad format appears on search results pages of search engines like Google or Bing. Whereas, Amazon’s PPC campaign is one of the fastest growing PPC platform right now for e-commerce retailers.
Now, advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior. So, taking Google into consideration, Google Ads is the primary PPC advertising platform for the engine. Google enables pay-per-click advertising campaigns run on its Search Network and other search partner sites along with the product/service image and video advertising of the same on its Display Network. Advertising on YouTube is also available through the Google Ads platform.
Now, when describing a PPC campaign, you need to understand what forms it usually comes in.
A text ad comprises of a written copy by the advertiser & the format and character limits are dependent on the PPC platform you are working on. Text ads are most commonly triggered through the Search Network- users search on Google or Bing for a keyword held within your PPC campaign.
A display ad is typically delivered in a format of an image or motion graphic. Display ads typically show up and are available for advertising placement on websites across the internet. Ads are contextually placed on websites where the advertiser’s target market visits.
With all that being said, your PPC Campaign will give you:
- Speed: Advertisers can quickly drive a significant amount of traffic to their website.
- Precision: Creating a highly-targeted audience to show your ads through, especially on Search and Shopping Networks.
- Agility: Performance data is available almost immediately, which makes it easier to quickly make adjustments to improve your chances for a successful campaign.
- Measurement: With effective conversion tracking, advertisers can see the ROI of their ads.
Reach out to your target customer with persuasive content & a planned campaign. Make every penny count.