The Corona Shadow hits: What is the next step for your Business?

The new trials that we face with the whole world due to the outbreak of the COVID-19 virus are anything but something anyone of us could have anticipated for. In fact the rage of this pandemic was something otherworldly if we put our sights on its extensive and rapid degree of infesting it world population. That being said, the world may have had a contingency plan set and executed now, since almost all countries have issued total lockdowns with minimal pardons to only the essential subsidiaries that are required for the urban population who don’t really have other ways to procure the same.


Now, as major countries settle themselves into the wake of the deadly effects of the Coronavirus, we can be assured that some of them have taken measures to out wage the effects. Pardons of mortgages & loans have been sanctioned keeping in mind the inability of the payee to go out and do her/his job. Apart from that, WHO has set help centers all across the globe in relief of the Coronavirus infected individuals. In India, some of its states are enabling free lodging for all street-dwellers, providing food & other sanitary essentials.


But if we consider how businesses will fare under these distressing circumstances, things aren’t really looking that great from the government. Infact, to really press on harder things, the entire lifestyle of a whole economic class is at stake because supply chains have no outward submission due to lack of manpower. No product can be sent out to the buyer even though they have made the transaction. That can put a small business in a lot of load.


There are though, some ways to save your business from the effects of this near global lockdown if you have intentions of going through with it.


1. Establish a remote work option if your business allows that. By implementing this remote work policy where each of your employees can directly communicate their availability & course/ status of action regarding things they are responsible for.


In fact, we have seen that remote offices have grown in popularity due to its more sustainable & cost-cutting attributes. To all businesses out there, my advice would be to try this method of working because it really does pay to have more productivity bartered from all your employees.


2. We do recommend the bosses to speak with more relevance & accuracy to make the communication channel more effective. Employers should be thinking now about how they’re going to pass on important office messages & update from the World Health Organization. Also they should regard the US’ Centers for Disease Control or Public Health England and shouldn’t try to second-guess or exceed their message. To make this even more easier, Edelman, the World Economic Forum, WELLCOME and others, in partnership with the WHO, are building a platform that would feed accurate, timely Coronavirus information to employers for dissemination on their intranets. India itself has a COVID 19 dashboard whose link is readily available on social media platforms. Therefore, we can be rest assured that some digital marketing companies in Kolkata are still striving in this.


3. Finally, the biggest employers are the ones who have a greater part to play during these dire times. Global epidemic preparedness and response is dangerously underfunded. While the rich world can afford these tactile Coronavirus interventions, the global spread of the virus in less than three months has demonstrated how international health is as strong as the weakest and poorest health systems that it is comprised of if we were to determine the loopholes in our contingency plan. There are as of no drugs or vaccines against the Novel Coronavirus and research to deliver them requires funding too. I we were being honest; we need sizeable financial contributions/donations from high-income governments, from philanthropy and from global financial institutions like the World Bank, but also from business.


Far-sighted companies should see this as a shrewd investment, we get that. But the tens of billions of dollars the world actually needs to respond to Coronavirus are nothing compared to the trillions wiped from stock exchanges last week. Admit it. Customers & employees alike, both increasingly expect businesses to play a fuller part in supporting global public goods and to look beyond the interests of their respective shareholders and investors alone. There’s no need to invoke biased and privileged concepts of “stakeholders capitalism” or “social purpose here”; this crisis is a threat to shareholders, no less than it is to wider society. Period.


Coronavirus Pandemic is creating uncertainty in the digital marketing ecosystem. How to battle it?

Digital marketing agencies across the globe are facing the crisis along with all the other sectors of business as a result of the Covid 19 Pandemic. At these times of massive uncertainties, brands should be cautious about the content they post as well as the creative’s they share.

The suggestive measures a brand should take during this global health crisis include –

Sectors have been hit hard due to the decision of Lockdown amid COVID-19 pandemic-

Restaurants and other eateries have faced temporary shutdown, where sending out an email blast of pinning a banner to the website are certain ways in which these businesses can keep their communication on going with their clients. Notifying clients about limitation or closure of services give to reduce a lot of added work costumer would do if they had to enquire.

Spread awareness

A lot of brands have put up content with precautions as stated by WHO ( World Health Organization ), this approach is considered responsible from a brand where they value their patrons and also care about them.

Inculcate Optimism

Awareness about precautionary measures and social distancing keeps brands connected to their clients, similarly, campaigns about how one could utilize this lockdown period productively would gain much traffic. Where some academic brands are rolling out free webinars, restaurants are sharing their recipes and some brands are also coming up with their own gaming applications whereas some marketing gurus are writing about the mantra to keep your small scale businesses ongoing.


Pause all campaigns which are not relevant amid the global health crisis –

Ongoing campaigns should be carefully checked by the digital marketing agencies so as to pause any campaigns on non urgent matters and shifting your focus to content or campaigns. As the number of Covid 19 patients in West Bengal lingers around 10, the digital marketing agencies in Kolkata have come up with the suggestion for their clients where brands can support their customers, employees and those suffering during this global pandemic.

This period of crisis has made digital marketing techniques even more dynamic, where new opportunities and limitations are coming up each day.Staying connected with your customers online is the way ahead.


Google Urges Businesses to Update Listings in Recent COVID-19 Outbreak

Covid 19 outbreak has affected businesses across the globe, as a range of precautionary measures is being taken globally to contain the spread of the virus. Google recently released a notice with a header on Google My Business support pages, which stated that the business being affected by the Corona Pandemic should update their profile to provide the most accurate info amid Lockdown Now.

This notification from Google came amid the global crisis after the Corona virus infectious diseases outbreak when businesses are facing the crisis; employees are working part-time or from home. The notification urged businesses to update their working hours, phone numbers, and business descriptions to give their customers a better insight into their business along with the precautionary measures that they are taking in their business premises.

Digital marketing companies in Kolkata have also fast-tracked the process and are suggesting their clients to do the same on their Google profiles, this update will allow the businesses to stay connected to their clients and provide them with the most accurate information.

A huge number of people are practicing self-isolation or self-quarantine to curb the spread of the Novel Corona Virus under government instructions. This sudden change in the dynamics of businesses and government guidelines around the globe has caused a setback to a range of business organizations.

Hence, as per Google business directives, the business should update a range of information on their Google profile including –

Changing your business hours
Updating your phone numbers
Create a post

A detailed update of the precautionary measure taken at the business premises to prioritize the health of the customers and employees amid the spread of Businesses could use posts to communicate with their clients, services available amid this global crisis and other updates .
These updates made on your business profile will reflect on Google Maps and SERP’s.

Why Your Website Must Be ADA Compliant?

creative advertising agencies

Americans with Disabilities Act (ADA) was developed in 1992 to honor the needs of disabled people which would allow them to have access to every feature of the website which will enhance levels of website usability and bring in added traffic to your website.

Individuals who are hearing impaired or visually impaired have access to an ADA compliant website. Social media marketing companies suggest their clients to create an ADA compliant website, which will boost their business. Such websites are trustworthy where anyone can search for the content they need by setting them apart from your competitors. Digital advertising companies in Kolkata suggest their clients to include such features in their website which will in return enhance sales and profits for their business , and also pushes the ranking of their website higher on search engines .
Top advertising agencies prefer including certain such ADA compliant attributes in the websites for their valuable clients. Screen readers, text readers are some such provisions preferred by the creative advertising agencies which will allow the visually impaired people to have access to the website.


ADA compliance allows brands to enhance their reputation in the market as the website will be accessed by more users. Every digital advertising agency focuses on meeting WCAG guidelines for each of its clients by updating their existing website to an ADA compliant one.
Digital Marketing Services Company in Kolkata includes ADA compliant attributes such as text transcripts for audio and video content or stating the site’s language in the header for better understanding. Americans with Disabilities Act (ADA) gives the same opportunities to the disabled people as anyone else.


Every website should most necessarily be ADA compliant, where they should recommend their users as to how they should navigate to the desired section of their website. Reach out to your target customers irrespective of their disabilities through an ADA compliant website and make every penny count.