What every business owner must know about Digital Marketing

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Email Marketing

Email marketing has a major role to play in the digital marketing policies of a business, where email notifications are sent to a database of current, prospective and past customers. A regular marketing campaign can help to leads to customers.

 

 

Paid Promotions on Social Media

the business pays for brand-related advertisements on Facebook, Instagram, and LinkedIn to reach out to their target audience.  A social media handle where content is uploaded every alternate day is not as effective as it was previously. These ad campaigns convert prospective ad viewers into clients when targeted correctly and optimized. Registering business on Facebook Business Manager and Instagram is a must as it adds on to your brand’s visibility. LinkedIn and Twitter are two such platforms where professional requirements are met and businesses can grow organically with optimized use of creative’s and hash tags. A perfect Twitter outreach strategy can do wonders for a brand.

 

 

 Content Generation

Content is considered a great way to reach out, where blogs, videos, visuals, website content, and pictures give out a message about your brand and turn more leads towards your brand.

 

 

Digital marketing Services Kolkata perfectly utilize a perfectly planned digital marketing strategy to build credibility for their clients hence  increasing service and product loyalty, increasing brand visibility and creating new customers

 

 

PPC Campaign

A PPC campaign adds the extra 15% reach to your digital marketing plans where a simple Pay Per Click campaign delivers queries and sales and eventually add on to the number of conversions. Google Ad words when utilized correctly can provide a number of solutions by placing your business in front of millions of prospective customers.

 

 

YouTube Videos

Videos have always been a visual treat, where YouTube videos when combined with the proper title tag, uploading a transcript and embedding the video are some utilization of video SEO exposure.

 

Digital marketing company Kolkata use well-designed videos to boost the promotional game for their clients and give out a message of dedication and passionate marketing initiative.

How to Build a PPC Offering at Your Digital Marketing Agency

Digital marketing agencies take full responsibility for online presence, reputation management and advertising campaigns of day to day promotion of their clients.

 

These are a few PPC services a digital marketing agency should offer –

 

 

Audit Reports

Audit reports are even more effective than strategic consultation where these reports generate a lot of value for the clients, showing them the opportunities they could explore and grow.

 

Account Buildout

Account builds out include services/ platform not already utilized by the clients including Bing Ads, Google Ad words and Social Media.

 

Account Restructure –

PPC Management Services in Kolkata’s work on delivering the best of services to their clients by working on account restructuring could be done to reanalyze and understand the resources required.

 

 

Creative-

PPC service providers in Kolkata generally take up the PPC campaigns of their clients inclusive of creative designs, ad templates, Facebook ads, and other necessary design work. These services are an additional source of revenue for the brand, were well designed, unique, effective and well-targeted ad campaigns enhance the client’s brand value.

 

Landing Pages-

A digital marketing agency offering PPC campaign services to their clients should necessarily include creating and optimizing landing pages which would in return maximize the campaign results.

 

Top PPC Management Company India works on landing pages for the PPC ad campaigns to stand apart from other competitor agencies.

 

 

Consulting Services

Consulting services offered by digital marketing agencies is a way of embedding some knowledge in their clients about implementing strategies by identifying areas of opportunities.

 

Instagram, IGTV Apps Revamped to Help Creators and Users

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Predicting the coming days and the outcome of this raging pandemic is beyond any expert’s substantial Arcanum. With the world spending their days in solitude at home, living their days quarantined at home with the only respite from all this tragedy is that we live in the 21st century. Our smartphones are equipped with upgraded social media apps that are really doing pretty well because of the Coronavirus shutdown in several countries. In this blog, we shall discuss how Instagram has upgraded its app to make it more user-friendly and more situation-friendly. Also, the social media platform’s own IGTV app gets revamped and now has a Discover tab. Instagram has added new features for people who are searching for information related to the coronavirus or COVID-19 on Instagram. They will start then begin to see an educational message connecting them to all the resourceful information from the World Health Organization and local health ministries. In fact, they are upgrading their software and seem to be working quickly to make this available globally over the coming weeks in all countries.

 

They have also launched new stickers to help common folk and influencers alike to share accurate COVID-19 information in their respective stories. These new features include distance yourself from others, reminders to wash your hands, etc. Some are already available on the Instagram camera in the coming day. Also, they previously had added a notice at the top of the feed for countries affected by COVID-19. The notice had included reliable resources from expert health organizations. They also had been highlighting resources from these organizations when people view related hashtags. That many international brands are using together to not only spread awareness but also to help generate fathomable results in terms of new followers. To help people support relief efforts, they have also made their donation stickers available in additional countries as well and added a new COVID-19 section so people can identify the relevant nonprofit ones.

 

Since social media is all about “connecting people”, especially because of this calamity, several people have sought to connect through video chats, etc. Therefore, Instagram too launched a media sharing feature that allows you to view posts on Instagram together with your friends over video chat. Imagine that! You simply start a video chat by tapping on the video chat icon in the direct inbox or in an existing direct thread; view saved, liked and suggested photos/videos by tapping the photo icon in the bottom left corner in an ongoing video chat.

 

Instagram is also revamping its standalone IGTV app with an aim to make it more creator-friendly. With a hike in creators going live on a regular basis because of the government-induced captivity, it could be a good move to help direct them into using the app instead of accessing IGTV features on the main Instagram app. That way, they will be popularizing their other app as a champion of making lives on social media and therefore, many people will come to know of the beauty of this app and will come to appreciate its inception.

 

Reportedly though, the homepage has been redesigned too to feature creators based on who they follow and whose content the social media app thinks might be interesting to them. An addition to the app is a discover tab, similar to the one on Instagram. It focuses to help users find new and relevant IGTV content.

 

Discover tab is a key update for earlier, the app would display only videos from people users were already following, along with some popular videos. The update is expected to help the app become more user-friendly, engaging and relevant — helping it to hold the attention of consumers. One of the most important updates in the redesigned IGTV app is the option to go for a hands-free recording mode. This is bound to help creators experiment with an produce a wide range of formats. As for accessing IGTV videos from the Instagram app, the videos shared on stories will no longer contain freeze-frames. Instead, the preview would be a 15-second preview play of the content. This is expected to increase the chance of people getting hooked and watching it in its entirety.

 

You need to realize how to make your brand more handsy with Instagram, given it is right now one of the most extensively used app by a niche category of influencers and models that actually can give you many ways to also do affiliate marketing, minus all the miscalculated lags that generally used to occur when indulging in this type of marketing. Instagram is actually quite a good platform to meddle into right now. So when looking for a company that offers the best social media marketing services in Kolkata, you shouldn’t be surprised to see that Go Futurenet is one of the best digital marketing companies that resort to resolve your online presence problems.

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5 ways digital marketing can help grow business – 2020*

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Mounting recessionary worries are creating panic among business owners as availability of critical resources has become uncertain, obstructions have been sighted in the supply chain and there is a huge fall in demand for services and products.

 

Digital marketing is being termed the most sought off option now and even more when normalcy returns after the nationwide lockdown is lifted. The short term strategies implemented now would have a long time effect on the brand’s reputation and profits.

 

So, below is a list of 5 ways in which digital marketing can help your business grow in the current situation.

 

Configuration of Google Analytics

COVID 19 Pandemic has caused people to spend more and more time online, so it is very essential that best website practices are utilized and data is implemented correctly to drive marketing policies efficiently. Some strategies to take into account are Analytics Goals, proper connections of Search Console and data analysis norms for strategizing.

 

 

Marketing Automation

Marketing Automation is considered the easiest way to keep in touch with customers. In these difficult times when Digital marketing Services India has come to the rescue for every big and small brand, continuous contact with customers is very important. Sending targeted, personalized messages to your clients when businesses cannot rely on face to face interactions are very impactful.

 

 

Sponsored social media posts –

Targeted, conceptualized and affordable sponsored posts on Facebook, LinkedIn and Instagram will allow the business to tackle the absence of the brands from the real scene. These are direct ways to reach out to the target audiences through targeted messages and in the form of sponsored posts/ advertisements.

 

 

Generate Insights from the sales teams

The sales team is a group of people who are the closes point of contact for the probable customers. Utilizing their first-hand experiences in generating content for your brands would be very effective. These responses are a summary of their experiences, customer interactions and other queries generated and will eventually allow your brand to grow and target audiences effectively.

 

 

Google Ad Words

Google Ad words have always been one of the topmost things on the digital marketer’s to-do list when normalcy returns and businesses start resuming their work. Digital marketing company India works on correctly placing Google Ad words which will allow your brand to appear on the top of search results.Better life waits after the crisis is over, it’s better if brands utilize this time productively by reviewing, analyzing and strategizing for the coming period. Conversion of short term plans into long time benefits, conceptualizing broader strategies and drive genuine leads.

 

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Keeping Your Supply Chain moving for the Next 90 Days

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As 2019 came to an end, following a difficult trade war between giants, supply chains all across the globe are now facing an additional disruption caused by the lethal Coronavirus. Even when the month of April rolled in, many countries are still struggling to maintain the even flow of the supply-chain of other resources and commodities. The evolved virus’s impact on international supply chains had spread beyond China and eventually and yet not so surprisingly, managed to create knock-on effects in other parts of the globe as well, like so many of us know that major countries all around have had been recumbently dependant on China for raw resources are more.

 

Many businesses are able to mobilize their operations quite rapidly and are able to set up crisis-management mechanisms effectively, ideally in the form of a nerve center. Typically, the focus is naturally short-termed. Though, how can supply-chain leaders also prepare for the medium and longer terms—and how they manage to muster enough resources to build-up the resilience that will see them through the other side of this Corona pandemic?

 

India’s largest biscuit manufacturer(by volume), Parle, is making do with only 15% of its total hired labor force. Mayank Shah, products category head, said while the capacity of utilization has improved from 10-15% to about 25%, logistics to have improved, but on the labor front, the biscuit brand is facing a major concern. And with the rising number of confirmed cases/deaths and the prolonged lockdown, the situation “will not improve until trains and buses start operation”.

It’s the same story across in other bluechip companies in consumer-facing businesses. An ITC spokesperson said: “Essentials factories have been operating with restricted hours and reduced workforce”, and that “manpower shortages and availability of trucks” are major challenges.

Here, we arrive at a point where we just have to make things work for the next 90 days. If the situation doesn’t get better that is.

WHAT TO DO THEN?

In the current scenario, we can observe that a complete short-term response means tackling the six sets of issues that require rapid action, across the end-to-end of a supply chain.

 

These actions should be taken parallel to each variant step to help support the immediate workforce and allow you to comply with the latest policy requirements as well:

 

    1. Create transparency on every tier of your supply chain, establish a list of critical components, determine the origin of supply and identify alternative sources.

 

    1. Estimate all available inventories along the value chain, including spare parts and after-sales stock.  To be used as a bridge to keep production running while enabling delivery to customers.

 

    1. Assess every realistic final-customer demand and respond to (or, contain, where possible, etc.) shortage-buying behavior of customers at all times.

 

    1. Optimize production and distribution capacity to ensure employee safety, enable them with personal protective equipment (PPE) and engage them with communication teams. To share infection-risk levels & work-from-home options.

 

    1. Identify and secure logistics capacity, estimate the capacity and final acceleration whenever possible and be flexible on your transportation modes, whenever required.

 

    1. Manage cash and net working capital by running regular stress tests to understand where supply-chain issues can start to cause a financial impact.

 

Finally, when coming out of the global crisis, governments and companies/brands alike should take a complete 360°scope look at their respective supply-chain vulnerabilities and the jerks that could expose them much as the coronavirus has. The detailed responses, once compiled, can reveal major opportunities for sellers and retailers—for example, using current and predicted scenario analyses to review the structural resilience of each critical logistics node, route, and transportation mode. It can reveal weakness even when individual components, such as important airports or rail hubs, may appear to become resilient.

 

But with other resources and businesses that come secondary, such sectors to are reviving their paused operations and uplifting their customers on social media with the news of being able to reach them soon. Now, when looking for the best digital marketing company in Kolkata, you will find that Go Futurenet is one of the most sought after digital marketing service providers in most parts of the country.

 

Choose wisely on the game to restart your new post-pandemic business endeavor with one of the best creative design and marketing agency in Kolkata.

 

 

CoronaFeedback: Social Media is unique because of how it grows

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The onset of the Coronavirus pandemic has triggered numerous changes and has laid waste to livelihoods all across the globe. The devastated population of the world is now battling to come up with a culpable cure for this overwhelming disease. And apparently, things aren’t looking really good for the health sectors in some countries. With the foreseeable future of many small/medium scale businesses in grey dismay, it is to be only smart for entrepreneurs and businessmen alike to be trying their physical best to put all their resources and best efforts in safeguarding one’s establishment. The coming days are going to be shrouded in economic uncertainty and if we were to listen to the experts, the effects of the COVID-19 virus are far graver than simply causing the death toll to rise. It is in fact speculated that even though the death count will not pose a threat to humanity. But the things that will get destroyed in its way will be every man-made/man-oriented operation, done/planned by men for other men/consumers.  You will also notice that some companies and brands have come forward in aiding relief to the stricken, but will that be enough?

 

With almost a world-wide lockdown in pursuit, your potential consumer seems to be at home, working from home, on a break at home, self-isolated at home, etc. As people find their entire routine’s being shifted to suit the more boring ritual of staying indoors, many extroverts and ambiverts are facing difficulties keeping their calm when their individual free time is being butchered by boredom. And they can’t really much help themselves from being sucked into binging on web-series and surfing on social media, desperate to escape the effects as much as possible. Now, since we aren’t talking days but months, so we have to also understand what can be your company’s long term goals to achieve that you can attain through digital marketing. And therefore we arrive at the reason why we are writing this blog in the first place.

 

Placate why all major social media platforms like Facebook, Instagram, TikTok, Twitter, etc, have been booming since people started getting quarantined at home with nothing left to do but wait for this epidemic out by staying at home. With that in mind, the common public who indulges in any of the above social media platforms, depending upon their age, location and personal taste, they are likely to increase their time either investigating the facts about this disease themselves or by simply indulging in social media, like they previously did, but due to the situation, the time of being online through their respective SM handles will increase indefinitely. So, not only are you getting more browsing time, social media has now opened up new doorways for you as a business to present your services/goods to new customers. Social media marketing hotshots, Obvious.ly independently analyzed data from 2,152 TikTok influencers and saw user engagement jump well over by 27 percent on average from the month of February to March. Also,, another digital marketing firm eMarketer predicts that the pandemic will boost digital media consumption across the board including online gaming and over-the-top video, with the biggest growth in usage and time spent going to subscription-based video on demand (SVOD).

 

In fact, if you are trying to establish yourself as a brand, you right now have the best playground to achieve the right kind of traction for philanthropic and humanitarian efforts. Your fanbase over social media is intelligent yet there are some who really put themselves in your shoes and try to justify the reason or the take behind your social media campaign. They openly welcome positive and yet sharp and cynical content. And therefore, the confusion of which flavors to bring to your online branding strategies. Your ability to make your customers empathize to your notion and for them to also believe that you too are thinking the same thing as them, that will give rise to an organic connection between you and your viewers that will garner you long-term results.

With various social media platforms individually setting different markers and regulations for selling products through sponsored ads, etc, some establishments also believe in maintaining the standards and quality of their respective social media handles will ultimately help your followers engage and interact with your brand at a personal level. And that too can really switch things up for your company now. That is if you think you’re ready.

Honestly, social media marketing is pretty darn cost-effective with palpable results to show. To truly fathom the power of social media, one must indulge in social media like a pro to be able to detect all relative trends, keywords, influencers, hashtags, pages, etc. Because your social media campaign/content can get lost in the vast crevices of social media. And therefore, you really need to think it through before launching your plan.

 

So, when looking for a Social Media Management Company in Kolkata, Finding yourself a partner in Go Futurenet, a Social Media Marketing Services Agency, Kolkata, will help you enhance, measure, generate more revenue and will help you with ideating unique and quirky SMM campaigns for your business. We not only create, plan and execute, our team is also well-equipped to solve and overcome all the classic social media atrocities and fads.

 

Make your business/page trend on social media with the right set of tools and with the right kind of creative team that will help you set international standards of conduct for your overall social media game.

 

VISUAL DESIGN IS EVERYTHING -WHY WOULDN’T YOU WANT TO BE A PART OF THAT?

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Visual designs are fiscally beneficial, where whether a business is 100% online or is operating partially offline gets to experience the perks of good visual designs. Over the years it has been marked that a well-designed website attracts more traffic than a poorly designed one.

 

 

Every business nowadays is investing a rightful amount in their online presence where designs and good content are the only two pedestals to keep customers glued. Graphic designing agencies understand the need of the hour and deliver a message through the creative as per the brand objectives and vision. Website designs, layout, packaging designs, brand logo, advertisements on Google and other website everything is an outcome of designing which when optimized enhance the amount of traffic on the page, some of whom could eventually become loyal customers.

 

Good design practices are highly legitimate for the brand, where the brand gains an identity in the eyes of their consumers.  Visually rich content makes a brand memorable where, and gaining a brand identity is one of the many milestones of success for a business.

 

Every Graphic Design Company India focuses on trending designs, designs that attract their customers and also designs where they could spread a word about their brand.

 

Agencies delivering Graphics Design Services Kolkata also work diligently with their clients to deliver the best of visually attractive, engaging and interactive content to retain their existing customers and route in newer ones.

 

If you have not already invested in good visual designs for your brand, this is the time to do so and attract your target audience through online marketing.

 

Lockdown continues: Can YouTube Marketing be a good idea?

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The world is battling the Coronavirus pandemic right now that started last year, December in China. When few residents of the northern province of China, Hubei, reported showed symptoms similar to pneumonia. By the end of the month, the local community of scientists was able to pinpoint the source of the disease to the SARS virus that had once already wreaked havoc in the world almost 17 years ago.

 

As the world turned another year older with 2020, beckoning new resolutions and new beginnings, things really went down south with the world-wide outbreak of this deadly disease. With each new country being engulfed by this pandemic phenomenon, we can see that in its initial stages, it caused mass panic and the common public demanded to know what was causing this and more information regarding the same. As a result of which social media and online video sharing platforms have become both an indispensable source of vital news and also a fertile ground for dangerous rumor-mongering, with claims of equal shock value but the varying truth is making big waves across the world.

 

Even recently stated by the Director-General of WHO that, “We’re not just fighting an epidemic; we’re fighting an infodemic.” This situation is the testament to the raw power of social media and a sign of how much we achieved when it comes to curtailing the spread of dangerous lies online. Let’s talk about it.

 

Now, if we were to strategically streamline your digital marketing plans for the foreseeable future, we need to realize that some brands will do better in getting the right kind of traction if they are showcasing their products/services on YouTube or any other online video sharing platform. In addition to other custom digital marketing services in Kolkata But in his blog, we will cover how a business should prepare to market on solely YouTube, and therefore, in this piece, we shall discuss a thing or two about YouTube Marketing.

 

And given the recent circumstances, where the whole world is in lockdown, with the death toll rising in countries and major economies shifting in balance, the common folk are feeling quite afraid to go out. And also, governments have employed various laws to prevent the disease from further spreading to the masses. So, now you can be sure that your viewer is home. And secondary to this scenario is that they will try to engage themselves in any form of trending activity or leisurely web browsing. Strategically, your customers are more likely to be on YouTube now more than ever as recent reports suggest that the online-video sharing platform is being extensively used by many as the common public themselves are resorting to videos to look for prevention and (unproven) treatment/hacks. YouTube had initially prohibited the monetization on videos related to the COVID-19 virus under its “sensitive events” policy, which bars advertisements on videos regarding terrorist acts, armed conflicts, and “global health crises”.

 

However, the tech company reversed that policy on March 11th, 2020, saying that they wanted to “make sure news organizations and creators can continue sustainably producing quality videos”. It then enabled people/businesses to release Coronavirus video ads for “a limited number of channels”, and on April 2nd, 2020, it expanded and facilitated monetization of content mentioning or featuring COVID-19 to all creators and news organizations.

 

This will help you immensely as you will be doing the probable video’s designated YouTube SEO keyword research and selection. The relevant use of these keywords while deciding the title, description and tags will help your video garner a better ranking as it will be vetted on by the overall user engagement, which includes certain parameters like how much time they were on the video. Whether they had moved onto the next video. Whether they liked, followed or shared your video. All that helps you attain better rankings and may also help your video appear as suggestions more frequently. While delving into the sands of YouTube marketing one must understand that their respective videos need to have good quality video and audio laden with freshly brewed content that your viewers can instantly relate to. If you are an individual looking to launch your first YouTube channel, irrespective of your choice of niche, there are few ways you can earn some attention/revenue.

 

You can generate leads, try Adsense, try affiliate marketingsponsored videos and lastly, crowdsourcing. We shall discuss these topics some other time.

 

Videos have always been the easiest way to make an impression. So, when you finally decide on configuring your digital marketing plan, equipping it with new YouTube marketing campaigns, you will need to consider a few important markers such is content relativity and making sure that your videos are backed by website links and URLs. And now is the time to rethink the future of branding. Think out of the box and work with a digital marketing agency or creative marketing company that would help you plan, execute, regulate and manage your videos and content on your designated YouTube channel. Go Futurenet’s team comes with a pre-designed and tested marketing framework that enables you to attain your coveted customer/audience base. Though there are several other digital marketing companies in India currently, few have the direction or insight to lead extensive campaigns on YouTube.

 

 

 

Digital Marketing Policies to tackle Socio-Economic Impact of COVID 19

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With the number of Coronavirus cases nearing the 1.5 million mark and countries sealing their international boundaries, trade and businesses around the world have been hit the worse. Apart from critical health care repercussions, the global pandemic has already slowed down the economy in a number of nations that would require years to retrieve. Stock markets have already started showing the effects of the upcoming global recession.

 

COVID 19 Pandemic doesn’t discriminate amid rich and poor and has spread out to every corner of the world and the numbers are exponentially increasing. The social dynamics have changed over the last two months where people are locked in their houses and living a very constricted lifestyle. These are the time when brands seeking to kick-start their business in the coming times should indulge in interaction with their customers through online presence i.e. through YouTube marketing, PPC campaigns, social media awareness campaigns, informative blogs, and contests.

 

Businesses financially hit by the ongoing economic slowdown should resort to online/digital marketing tactics to reinstate their reputation in the market when the lockdown ends and things stabilize. Digital marketing policy has the potential to target, reach out and engage the customers through a range of marketing modules even in these difficult times. These policies when applied correctly will allow the brands to go along with PPC campaigns, vigorous social media promotions to correctly utilize the void created by other brands.

 

Digital marketing should be adapted by brands facing the wrath of this economic slowdown and stay prepared for the opportunities which would come there as soon as the lockdown ends in India. The Digital Marketing companies providing SEO Content Writing Services in Kolkata are strategizing and providing marketing plans to their clients to utilize the increase in screen time by shifting their business utilize other social media platforms, website optimization and communicate with their clients.

 

Who Will Win The First Round of Lockdown Marketing: SEO Or SMO?

With widespread cancellations and suspension of operations until further notice, these are uncertain times for everyone all across the world irrespective of their jobs, race, socio-economic status, etc. Now, we totally understand that even though it might be tempting to tighten the reins on your marketing spends/ budget amid the growing concerns about an impending recession, halting these spending now could have an even more crippling impact on your future opportunities relating to the same very business.

 

 

Instead, businessmen and marketers should call upon trusted partners to determine how to pivot their marketing strategy to ensure they stay top of mind for consumers, whether they are moving up their buying timeline or purposefully pushing it back. Whether you are a family-owned restaurant, a small retail shop, or some other privately-owned company, you will be experiencing revenue losses in the coming months because it is inevitable considering the recent circumstances. Businesses that either provide services or just goods, e-commerce or brick-and-mortar, we are all bracing for a massive hit. There is a lot of uncertainty around the potential economic impacts of COVID-19, and that is certainly fortifying.

 

Our digital marketing agency has been working closely with our clients to respond appropriately to the rising concerns in light of the Coronavirus, as well as to make strategic and planned adjustments in their respective marketing messages and demand generation tactics. While you decide what’s best for your company, it is imperative that you truly understand the concepts and various modules of digital marketing today. Almost every major establishment of brand name resorts to accessing their valued customers through various online platforms. It can be e-commerce, through website visits, ppc, keywords search, social media, etc. You have to also understand that each of these individually contributes to procuring your customer’s attention. In this discussion, we are going to talk about how SEO marketing is different from Social Media marketing. And about which form of digital marketing can garner you more results during these precarious times of the Coronavirus pandemic. There are some that bring you results in shorter spans, like Pay Per Click marketing. But for the long run, SEO and inbound marketing are the real deals. You and your partners will be investing to build your final processes and workflow, ensuring that the data procured is quality with consistent measurements/checks, which thus, helps in amassing an audience and customer base. Creating quality content that ranks the highest in page searches, that it our goal. Therefore, you should also understand the concept of off-page and on-page optimization as well. What is more is that you can count on the fact that others are going to panic and underestimate the impact of an emotional decision they will be taking because of the pandemic, on their 6- to 12-month business horizon. As their engagement drops, perhaps their review volume or quality falls off, their publishing cadence slows and they lose traction across channels, you have the scope to push past your immediate competitors and rise from the ashes of the global outbreak.

 

 

This is actually the time to remain on your course and to tackle all of those potentially impactful SEO and marketing tasks you’ve had on your back burner for this long. Whether you’re working with an agency or handling marketing in-house, these are tasks you can get your team working on while they self-isolate and work remotely. Now, upon debating further on this, we have to also associate ourselves with broadcasting your assets on social media and enabling your good/services to pop up on your target customers’ respective social media handles. You have to realize that marketing the same product can be different on the different platforms as they have their own regulations about marketing on their site/app. Social media helps you attain organic likes and followings which again will be highly impressive if you are able to hold onto their interest. You have to realize that your customers maybe more comfortable on their individual handles over social media rather than on various websites or search engines. These are different traits/tastes shown by different people, only unified in their diversity. You have to realize what mode of marketing is best right now. And what is going to get you the customer’s attention that you understandably need?

But, it’s not rocket science and you have this under control, for now, but the coming days will require a preemptive digital action to safeguard your business. You can easily seek the help of professional digital marketing companies who will help you in deciding what your next steps should be and which mode of marketing can actually do better for your company, given you look for an agency that will take care of all the planning, designing, campaigning and would help you establish qualitative results that would further enable you to decide your next course of action.

When looking for best digital marketing companies in India, do make sure to check for creative designing and digital marketing agencies, such marketing houses come with all the resources to kick-start your company’s digitization with tested methods. Go Futurenet is such an agency that will enable you to expand your network of potential customers along with a complete digital solution for your business.