HOW TO AVAIL THE RIGHT AGENCY FOR PPC MANAGEMENT SERVICES

Pay-per-click advertising agencies in India

In today’s digital age we find that there are a countless options available to choose from for one singular aspect. Each of these media platforms has its own niche audience where competitive branding has resulted into an expanse of unique knowledge & the development of proper channels to expanding your business. Result pages & social media platforms swarm with relatable content that generates moderate amounts of traffic which is key to propagating your product or service to the right consumer. Unless you opt for paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

The new age technologies & techniques have open doorways to new opportunities while reaching out for our potential customers, more effectively than before. But to get things done in the right direction, businesses should try and outsource work from existing digital advertising companies in kolkata. This not only gives you a two-steps ahead status, but also the experience of such companies come handy while planning a campaign in short notices & with limited resources.

Pay-per-click or PPC marketing is a complex digital marketing channel which we will discuss in this piece. It presents a significant opportunity for budding digital marketers to grow their organic traffic and its conversion in metrics. But without a smart strategy and careful planned tactics, pay-per-click can cause major headaches.
Therefore, the businesses that are looking to avail PPC management services in kolkata, they first need to themselves understand what pay-per-click is all about. It is a channel where marketers don’t pay by the impression or purely for an ad placement. The initial bid amount can affect its placement, but the advertiser only pays when their ad is clicked on by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Whereas, Amazon’s PPC campaign is one of the fastest growing PPC platform right now for e-commerce retailers.

Now, advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior. So, taking Google into consideration, Google Ads is the primary PPC advertising platform for the engine. Google enables pay-per-click advertising campaigns run on its Search Network and other search partner sites along with the product/service image and video advertising of the same on its Display Network. Advertising on YouTube is also available through the Google Ads platform.

Now, when describing a PPC campaign, you need to understand what forms it usually comes in.

Text Ads

A text ad comprises of a written copy by the advertiser & the format and character limits are dependent on the PPC platform you are working on. Text ads are most commonly triggered through the Search Network- users search on Google or Bing for a keyword held within your PPC campaign.

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Display Ads

A display ad is typically delivered in a format of an image or motion graphic. Display ads typically show up and are available for advertising placement on websites across the internet. Ads are contextually placed on websites where the advertiser’s target market visits.

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Shopping Ads

Shopping ads usually contain an image of the product/service, the price of it and any specifications like size, color, dimensions, discount, etc. A shopping ad is typically delivered after a searcher submits a query through a search engine or shopping engine.

With all that being said, your PPC Campaign will give you:

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  • Speed. Advertisers can quickly drive a significant amount of traffic to their website.
  • Precision. Creating a highly-targeted audience to show your ads through, especially on Search and Shopping Networks.
  • Agility. Performance data is available almost immediately, which makes it easier to quickly make adjustments to improve your chances for a successful campaign.
  • Measurement. With effective conversion tracking, advertisers can see the ROI of their ads.

We, at GO FUTURENET believe that we one of the best Pay-per-click advertising agencies in India where we provide the best value for your every penny. Whatever your goal might be whether its brand awareness, sales, driving leads, or revenue; or combination of them, our Google certified PPC managers have multiple masterstrokes in their strive on how to nail online marketing for any type of business.

Our PPC management is all but the bouquet of services like as in search engine ads. We analyze the competitor’s PPC strategy and accordingly execute winning strategies on how the PPC ad spend will be managed within your budget constraints. Our forte is making every penny from your budget double and added to your ROI.  We cover the extra mile to benefit our valued clients, devising full-proof pay-per-click campaign management system.

Reach out to your target customer with persuasive content & a planned campaign. Make every penny count.

 

The Latest Trends Set to Affect SEO Services in 2020

search engine optimization companies

2020 has kick-started, it’s time to look into the advanced SEO trends dominating the digital market in 2020. Why? As new businesses come up each day, the competition for the viewer’s attention increases. Being on the top of the latest SEO trends will help you to meet the specific requirements that search engines use to rank websites. Therefore, the seo specialists from Go Futurenet, the best digital marketing services company shares you some of the best SEO trends that you will see in 2020.

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  1. Effective Voice Search Strategies

There was a time when voice search accounted for a small fraction of total searches globally. Today, we’re observing more than 20 percent of all the mobile queries are voice searches. In 2020, all we can say “Welcome the rise of Voice Search Kingdom”. Its popularity has been possible due to the prominence of artificial intelligence and chatbots in smart phones, especially Anroid. This gives a huge scope for business with a local presence. A detailed study is required on the users’ search pattern. You will notice that they are mostly long-tail, direct and are local based. Create an effective Voice search strategy in the form of bullet lists as they increase your chances of ranking.

 

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  1. Featured Snippets dominate more Clicks

Google has evolved a lot over the years to deliver a better search experience for the users and then they introduced Featured Snippets. They are brief excerpts on Google found above organic search results and below the AdWords block. They typically appear above the number one organic search result. Featured snippets appear on 23% of search result pages. There are five types of featured snippets: paragraph, list, video, table and accordion. Paragraphs and Lists are the most popular types of featured snippets. For using the benefit of featured snippets and acquiring more website traffic, you have to come up with clear answers to questions that are normally asked on your website. This is more likely an old but a refresh SEO trend that top seo companies are following with some important changes.

 

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  1. Win In The World of Zero Click Searches

Zero Clicks is the new buzz among the best search engine optimization agencies. Now, what is it, right? No click or Zero click searches are a search engine result page known as SERP that shows the answer to a user’s query at the top of a Google Search result. These search results actually satisfies the user’s intent without having to click on any search result links.

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  1. BERT is your Go-Getter

We would like to give good news to all the budding search engine optimization companies
 “Bert is here to stay!” For a long, long time Google’s been using learning algorithms to enhance their user’s experience with search and avoid keyword-stuffed webpages. This year, Google will be focussing more on this objective with their latest algorithm named BERT.  The newly-implemented BERT (Bidirectional Encoder Representations), is the algorithm that is used to help Google better understand the context in which keywords are used.

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  1. Create High Quality & Advanced Content

Quality content is one of the most important parts of your SEO. Apart from quality, the content also has to be in a SEO-friendly format because the Google algorithm looks for essential words at particular places on your web page or blogs. If the content is unique & relevant to the keywords research, then any website can go to the top of search engine rankings. Also, try to break your content with header tags, so that it is easier for the user to read your exciting content.

 

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  1. Seo-friendly Website

One noticeable trend among the marketers this year will be brand awareness and brand building at the forefront. And to establish this goal, Seo-friendly website is the first thing that comes in our mind. A seo friendly website has 6 salient features which are as follows:

  • Innovative Titles
  • Well formatted URLs
  • Speedy Page Loading
  • A Meaningful Structure

Marketers, ready to excel the SEO thing with Go Futurenet? Only one advice, the moment you feel you have decoded the latest SEO trends, it starts to modify. Therefore, to keep yourself in the race, stay updated and adjust your work to new challenges. Till then these given trends will surely help you boost your SEO service.

For affordable seo services, contact Go Futurenet: 080174 55713