If you want to engage with your digital audiences, optimizing your website for conversions is crucial and effective. In today’s world, customer base is entirely getting engaged digitally. The first time a potential customer interacts with your brand will likely be through your website. As we know its role in establishing brand’s name, businesses should view their website as a platform to drive conversions. In order to change websites into an effective sales tool, businesses need to boost their sites for conversions. Go Futurenet outlines 6 simple, yet effective web design tips to optimize your company’s website to increase online conversions.
1. Your Company Site Should Be Updated Regularly
Regularly updating your website reflects your company in its present state. On the other hand, if you ignore your website, an outdated site always leaves a bad impression of your business on a customer. An updated site refers to customers that your business is diligent in the upkeep of its brand and business and surely enhances the brands name.
2. Site Speed and Load Time Matters
If your site’s load time is slow, it indefinitely kills conversions. 58% of web users exit a site if it takes more than three seconds to load. Today’s internet users are accustomed to immediate gratification, thus if they get stuck with the “never ending spinning of wheel” or an unusual slow connection to your site, they will lose interest. These negative effects from slow load times also have an impact on conversions. Your first target of optimizing a website for conversions has to be the loading of the site in less than three seconds. This nearly always helps increase conversions (and sometimes even search engine rankings) within the first week.
3. Utilize Resonsive Design
Responsive design allows you to serve users on all different types of devices through providing a consistent user experience. This is very important because consumers are heading online on a greater variety of devices than ever before, from Android or iOS smartphones to laptops, tablets, and so on. In fact, 60% of all searches now occur on mobile devices. This explains why businesses enjoy higher visitor retention rates with Responsive Design. If you fail to do so, a huge percentage of your potential consumer base will automatically turn off.
4. Streamline Site Navigation for Usability
Optimising an easily navigable site incentivizes users to stay on your site, seek out your products, and convert on a purchase. If your website is difficult to navigate, it will turn off potential customers. One of the main reasons people shop online is convenience, so if using your site is inconvenient, they’re likely to take their business elsewhere. Thus, it is critical to create a simple and efficient experience for online shoppers.
Go Futurenet gives some suggestions for streamlining your site’s navigation for usability:
• Employ one-click checkout for returning customers and abstain from requiring new customers to create an account
• Make sure your search function is user-friendly
• Check all buttons and links on your site so that they are easily clickable on all devices
5. Ensure forms of Social Proof
Make forms of social proof, such as client testimonials and reviews, readily available to potential customers. One of the quickest ways to establish trust among your customer base is through transparency, and publicly showcasing customer feedback makes your business feel transparent.
Try to incorporate one or more social proofs to your website:
• Testimonials and reviews
• Logos of major brands that your company has partnered with
• Media outlets that publicize your product or services
• Satisfaction guarantees or warranties
Established social proof ultimately puts customers at ease regarding both the legitimacy of your brand and the value of your product.
6. Avoid Excessive Design Elements
At times, it seemed business websites were in a competition to make the biggest splash in the form of flashy designs and animated gimmicks. However, at present, excessive design de-prioritizes user experience. It’s both exciting and advantageous to create a unique website design. However, it’s important to focus on user experience, such as easy navigation, as your first priority.
Following these crucial website tips, will surely boost your online conversions and will establish your brands name in the market.
Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
This is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal buyer.
According to the “Content Marketing Institute recent study, content marketing is getting more popular in the Business World. 42 percent of marketers publish content every week and 55 percent plan to increase their content marketing efforts in the coming year. However, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy.
Go Futurenet brings you 5 important things you need to know about Content Marketing success-in-depth which are as follows:
1. Understand Your Target Audience:
The first and important element in Content Marketing is to understand your target audience, so you can tailor your products or services to cater to their personalities, needs, and wants. Start with what you know about your best customers for each product and vertical.
2. Understand your customers’ needs
Next following step is conducting interviews and research to immerse you in your target audience. And the final step is getting into the customer’s head so that you can see the world from their eyes and with their motivation. This way, you’d be able to understand how they think and what they want. Focus on their criticisms, queries and advices and answer them comprehensively.
3. Create Interesting & Original Content:
Before creating content, research some uncommon topics and try to see the virality factor of it. First, choose topics that matter, meaning the Internet users have shown recent interests in them or choose any evergreen topics within the vertical(s). Second, search for what has been trending recently with Google Trends or Twitter “Trends For You”. By researching viral and pre-viral contents and with authentic ingenuity, you can create new content and ride the wave to virality.
4. Learn how to growth hack:
Growth Hacking is a category of online marketing that combines the usage of various tools with creativity and knack for technology. It’s basically “hustling” with the assistance of online tools to test ideas and take advantage of various hidden opportunities. Growth Hacker TV is a good place to learn from various experts in this exciting specialization of marketing.
5. Analyze your content:
The last element is quite simple yet effective and that is to analyze the result. There are only few successful marketers who track the ROI of their content marketing activities. If you don’t measure the metrics of your content, you wouldn’t be able to gauge its success. The five metrics to track are social shares, traffic, conversion rate, leads, and team performance. The most popular free tool is Google Analytics.
In today’s world, Content marketing can be quite challenging to those who aren’t well equipped of these 5 elements. With two million blog posts created every single day, marketers need to be more advanced and researched. With a strong Content Marketing Strategy, no one could stop your business from growing.
WordPress offers some great features but most important of them are the SEO plugins. WordPress is the most popular CMS (Content Management System) in the World. It does have certain great reasons to be considered as the leader among others CMSs such as it is quite easy to set up a website using WordPress and moreover it offers many different plugins those render various functionalities to the website. There are some nice plugins, especially when it comes to SEO and keyword rankings.
This is the reason why you could go a bit further in terms of search engine optimization exploiting the WordPress plugins. Gofuturenet presents a guide to help you choose the best SEO plugin, regarding your SEO needs and expectations. Firstly, let us see the important features of SEO Plugins which are as follows:
• Page analysis
• Generating XML sitemaps
• Editing .htaccess
• Editing robots.txt files
• Social media integration
• WordPress version compatibility
• Importing and exporting settings
• Integration with WordPress ecommerce sites
• Built-in API
Here are 5 of the best WordPress SEO plugins for increasing your SEO rankings.
1. WordPress SEO by Yoast
WordPress SEO by Yoast is the most famous SEO plugin for WordPress. It is developed by Joost de Valk and his company Yoast. It offers great and actionable SEO features. The plugin checks your posts based on a focus keyword. It looks at the URL, title, description, content, and more to keep your post on SEO focus.
• Meta value for homepage
• Meta value for each post
• Robot.txt and .htacess edition
• XML sitemap access
• Head section cleaning
• Different languages
• Indexing control
• rel=”next” and rel=”prev” adding
• Open graph implementation
• Easily do 301 redirects
• Easily add canonical URL
• and more
As you can see, this plugin is pretty complete and covers most of your SEO requirements.
2. All in One SEO Pack
All in One SEO plugin offers fine features to optimize your website. Created by Micheal Torbert, a WordPress developer, All in One includes:
• Google Analytics support
• Sitemap support
• Duplicate content highlighter
• SEO integration for ecommerce websites
• Meta tag generation
• Social media details
• System status box
All in One SEO does not have as much features as WordPress SEO by Yoast but it does offer a simpler approach.
3. SEO By Squirrly
SEO by Squirrly focuses on content and keywords.
• Keyword analysis and research
• SEO audit report
• Green indicators about content
• Compatibility with other plugin
• Content marketing tracking
4. SEO Wizard
The SEO Wizard plugin focuses on optimizing content and keywords. It includes:
• Content optimization
• Post tracking
• Meta title and descriptions optimization
• Social media integration
• On-page SEO helps
5. Greg’s High Performance SEO
This plugin helps you develop your content visibility on major search engines like Google, Bing and Yahoo. It includes:
• 100 on-page SEO characteristics
• Conflict analyser
• Secondary descriptions and titles
• Duplicate content remover
As we have discussed above, these 5 SEO plugins fulfil all your SEO needs. Now it’s your time to pick your plugin regarding where your SEO priorities are.