How Organic Search Engine Rankings Can Be Improved

organic search engine rankings

Everyone wants their business to show up on the top of search results when consumers are searching for product or service that they sell. Google, Bing, Yahoo and other search engines help millions of people to find what they are looking for.
Search Engines are very important for every Business’s Growth because the customers get more information about the products or services that they are interested in purchasing, as well as the businesses that they are interested in purchasing from. To reach the top of the search results, one has to put a lot of hard work and an efficient SEO strategy. This unique procedure helps your business to achieve more leads and sales, which results in more revenue.
What are you doing, if you are not making an effort to improve your organic search engine ranking positions? This is making you miss a plethora of opportunities on a daily basis.
Go Futurenet is presenting you six essential and accurate ways of increasing your Organic Search Engine Rankings which are as follows:

target keyword

1. To identify your target keywords

Your keyword research plays a very essential role here. The keywords determine whether or not your search optimization effort will be successful or not. It is a mistake when many businesses base their keywords on just the search volume. This often leads to a costly process while moving up the keywords or most of the time they send useless traffic to the website. It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer.


2. Make your On page Optimization perfect

There is absolutely no reason why you’re on-page optimization should not be perfect. It can mean the optimization of the pages of your website in terms of presence of target keywords in title tag, presence of target keywords in meta description, presence of target keywords in H1 tag, implementation of schema mark up, optimization of image alt attributes, anchor text, optimization of page load speed etc so that your website ranks at the top of search engines.


content strategy

3. Build a Strong Content Strategy

Blogs are very important.. Every website should have regular blogs because this means you are constantly adding new content. The search engines love websites that are constantly updated with fresh content. To them a website that is constantly updated provides more value to the end user.
Every new blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Make sure that you use your blog as a way to connect with your audience.


4. Update your Content regularly.

You’ve probably noticed that content matters a lot. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.


link building

5. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas example “Google Plus Marketing Strategy” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

6. Continous Optimization of SEO efforts

You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are working or not. Not only do you need to be monitoring your rankings but you need to delve deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort.
These points are very effective in improving your Search Engine Rankings. Hence, try to follow and inculcate them in your marketing planning and see the improved result.

Killer Google Plus Marketing Strategy That Works Like A Charm

google plus marketing

The importance of social media in business is growing day by day. Social media has become one of the most effective means of communication. This has truly worked for the growth of various businesses in the industry because nowadays everybody holds an account in several online platforms. Though we are more familiar with the popular social media networking sites like Facebook, Twitter, Linkedin, or Instagram, one very unique social media platform that should not be ignored is Google+. Although it is not as popular as the other platforms yet, Google+ has its own importance and may play a big role in your business social media campaign. For that you have to have an advanced Google Plus Marketing Strategy that will work wonders in your business.
Here Go Futurenet is sharing 5 Efficient Google Plus Marketing Strategies from their own experience that will boost your business to another level, which are as follows:


google plus marketing

1. Focus on building Google+ Communities
Google has placed a greater focus on the area than the news. Google+ is known for its solid communities. Google+ communities are more useful than Facebook communities for businesses purposes. Marketing on Google Plus is a great opportunity that can enhance the potential of your business.
In order to achieve successful marketing campaign, one has to build his community first on Google Plus. This increases your followers who serve as your partners in promoting your business online.

2. Use Google+ collections to promote your brand
This unique feature of Google+ allows users to group and categories their updates by topics, which makes the people following them to find updates quickly for the subjects that match their interests. Google+ Collections also helps in providing you with loads of content to use for promoting your brand.


google plus marketing

3. Share Content with High SEO values
Google+ is all about spreading quality content and then you have to use SEO techniques to make it more accessible to all Google Users worldwide. If you have gotten yourself a large base of followers, then your next step will be to engage them with quality content. Make use of external links, meta tags and other techniques to give your article a good boosting in Google search. You need to update continuously and improve your posts from time to time.

4. Utilize Third Party Posts and Contents
Mostly Brands promote their own created content and posts on social network and expect showering engagements. They do not see the importance of third party posts and content, which are untapped resource for driving engagements. The whole concept of Google Plus lies around building new relationships with influencers, industry friends, etc. You should not only comment on the third party post but also share contents on your Google+ channel.

5. Utilise Interactive videos by using Hangouts
In Google Plus, we have another feature known as Google Hangouts where you can do all kinds of stuff. Video is the most shared form of content in social media. You can post live video streams on YouTube or directly share your videos to your Google Communities. If you use Google Hangouts, your videos will get a good spot on the YouTube search. If you follow this tip, your content will reach a wider audience as there is a great chance that your followers will share it to other respective communities as well.

If the above rules are followed by a start up business, then nothing can stop the brand reputation and popularity among followers in Google Plus.

6 Effective Instagram Marketing Plans For Small Businesses

effective instagram marketing plans

Marketing means reaching customers to invoke a change in their behaviour and giving them a call to action. There is only one way to grab their attention by studying where people are engaging and spending time. Instagram is one well established platform where hundreds of millions of active users are posting fifty million photos a day on it. Take some time to absorb those numbers for a few minutes.
I hope you have understood the extreme importance of Instagram in today’s world. It really has the possibility to promote your business, only if you have a proper Marketing Problem. It is not a one-done-solution. You cannot just have an account in Instagram and expect it to do the work for you. Hence, Go Futurenet shares you some basic Instagram Marketing Plans for the benefit of your business.

Instagram marketing

1. Get found on Instagram

Your first goal in Instagram is to be seen by as many users as possible. So, when creating your profile, be sure to keep it public. You may be concerned that people will just glance and not click “follow” in order to see your posts, but at this point your goal is to build awareness.
The point of marketing on Instagram is to show off your business. If your Instagram account is private, users are unable to see the photos you’re posting of your business or products. Do not forget to make your profile public!


hashtag marketing

2. Efficient Hashtag Marketing

Using hashtags is another way to get your business found by customers on Instagram. Hashtag Marketing makes your posts searchable and brings an interested audience to you. You can also use hashtag marketing by creating your own business hashtag. Create a hashtag that’s relevant to your business and easy to remember. Once you’ve collected a healthy number of followers, your hashtag will be a way for others to tag your business in their own posts and a way for them to quickly find your latest updates.


3. Interesting Content

Instagram is a visual platform but you should post interesting content related to your business. Don’t use Instagram to push sales; instead build up a story around your business that makes people want to use your product or service. While posting, think about the content that will grab eyeballs and be preferred by your customers. Through your innovative content, you will keep an audience that’s relevant your business.


4. Engage With Your Followers

Once you have got your content ready, an audience may begin to grow organically. But you also should seek out new followers by following people in your target audience and engaging with them and their followers. Find other users in your niche and engage with them by liking and commenting on their photos. You can create a Hashtag contest or Instagram Giveaways to interact with different people and to know their response to your business.

5. Follow Influencers

By engaging with people who are active on Instagram, you’ll associate yourself with well-known names in your industry and people interested in businesses like yours will find you online. This is a good step in growing your business’s name and brand recognition. Instagram is a friendly platform so be friendly.

6. Get New Customers

If you follow the above points then your Instagram marketing strategy is mostly advanced & now you’ve just got to get people in the door, literally! Complete your Instagram profile by including your website URL, contact information, relevant hashtags & your location on Instagram. The easier it is for people to find you, the more likely they will be to walk in the door!