Web Design & Development

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We have a team of designers who can come up with stunning website designs specific to your business. We are considered one of the best and fastest growing Web Designing and Development service providers in Kolkata. Our team of innovative professionals will be able to design your websites that will best suit your business needs without any constraint on your business vertical or your business size. Our services and expertise are available in a convenient package for a quick launch and at justified prices.

We specialize in all types of websites – Static page websites, Dynamic page websites, E-commerce websites, government and NGO websites, etc. Each will be customized so that your business needs are addressed and ensures the maximum return on your investment. We ensure that each design is unique to our clients.

Our team keeps track of technological and design advancement in website progression and attempt to create it by innovatively incorporating it into the websites we design for our clients.

We have a robust after sales offering that allows you to sit back and relax as the business enquiries come in through your website. Updates and changes to your website as per your requirements will be handled professionally and efficiently.

Google Business View

Every business needs visibility. On the internet, you need the blessings of search engines, like Google, for a good visibility. There are many things you can do to ensure that these blessings come flowing on your business. The Google My Business feature by Google allows you to “Show people you are available for business”. You can–

  • Mention your Business Hours
  • Mention your Phone Number
  • Mention your Address
  • Give Directions to get there on Google Search and Maps
  • Upload pictures of your establishment
  • Include a street view of your establishment and many more.
  • Include reviews by your customers.
  • Get a rating of your business.

We have a team of resourceful engineers and designers who will ensure that your business uses these innovative features by Google so that your business gets maximum visibility online. People will be able to find you easily online and will be able to reach you with a click.

We will arrange for a professional photographer experienced in taking panoramic pictures of your establishment for Google My Business services. These pictures will be uploaded for a lifetime on Google free of cost. And you can use these wonderful pictures on your website too.

PAY PER CLICK

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In a world where digital marketing plays a major part in the success of any business, your business needs to have a presence where your customers are searching for your services, Google.

Google PPC, AdWords or Pay Per Click advertising gives you the control and the ability to reach out to your future clients, if you are struggling to gain momentum in the Google Organic listings or just starting out, you can have your business showing in the search results in a matter of hours.

This is not for the faint hearted, a lot of thought needs to go into your strategy, keywords and account structure, you could see your hard earned cash disappearing quite quickly if not set up correctly, this is where BritWeb can help, we offer a number of services from account audits, setup and implementation through to the full management of your account.

The success of any type of paid advertising can be determined by a number of things, but ultimately it needs to generate a positive ROI for you and your business, speak to us about the solutions we can offer.

How does PPC work?

Google will charge you a cost per click every time your advert is clicked or your business is contacted from the trackable number in the call extension, the price of the click is determined by a number of factors in the Google advertising auction algorithm. During the setup of the account you should set a maximum CPC per keyword you promote, this initial CPC will determine the position your advert appears within the 10 positions available on each page of the Google results pages, you can raise and lower this CPC at any time to influence your position and visibility.

There are a number of ways we can influence and potentially help lower the average cost per click through the optimisation of the account, and the quality of the website landing environment, these are things we would discuss with you in a meeting.

APP DEVELOPMENT

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Businesses with an eye on the future have already incorporated an app for their business. Most businesses have websites but the truly successful ones (have already or) are now moving to an application experience for their online customers. With the smartphone industry expanding exponentially, it makes sense to shift to a mobile app experience for consumers.

We develop mobile applications customized to your business across different platforms like Android, iPhone, Blackberry, Windows etc covering maximum services such as social networking, e-commerce, games, retail, business, education   and much more. Our aim is to build a customer-centric application for your business that is user-friendly and gives you value for your money. You can rely on us for standard mobile application development that has convincing creativity and simple interface.

Our App Development team provides end to end assistance with:

  • iPhone and iPad Apps
  • Android, Blackberry and Windows Apps
  • Real Time Mobile App Transactions
  • Cross Platform Applications
  • Enterprise Mobile App Development

CONTENT MANAGEMENT

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Our Content Management Services will help you assess, plan and design an enterprise wide architecture for your content that will complement your business goals successfully. Our services can provide a strategic path to create, store, search, reuse, repurpose and manage content effectively.

Our experienced strategists will define the information needs based on the audience types of your business. Understanding the content workflow and information lifecycle will give a clearer picture on the current usage of tools and content management system. There is no need for building everything from scratch. We will use the existing structure to build a more robust Content Management System.

  • Once the CMS is in place, your business will be enabled to –
  • Improve employee performance by providing them with related content.
  • Streamline you content and have a guideline for further content creation and storage.
  • Have more time for business growth since less time is required to manage your content.

The amount spent on a quality content management system will ensure a quick ROI and the benefits will be visible on a daily basis.

GRAPHIC DESIGN

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Graphic Designing is a phenomenon through which one communicates visually using typography, space, image and color. Graphic Designing is an art where texts and images are incorporated skillfully to create advertisements, printing and online designs for any product and services. Just like without water there can be no ocean, without graphic designing branding and marketing is almost impossible!

Why is Graphic Designing important?

  • Any brand craves for Brand Recognition. The first step for brand building is a great logo. This logo fleshes out to each and every aspect of your business. The logo itself creates a connection to the products and services that you are selling. The logo must be communicative, professional and attractive to your target customers. Our team of expert graphic designers is capable of building that connection.
  • Your company unity starts from the employees of your company. Your employees should work together with the feel of your brand. Uniforms, Stationeries, Publications and Branding inside your office play a vital role for good productivity. All of these can be achieved with the art of graphic designing.
  • Websites are a very important for a company’s profile. With everything today going ‘paperless’, it is of utmost priority to get a professional website for any company. Websites are a vital production in the huge arena of graphics.
  • Your customers, vendors and other individuals related to your business must get a fantastic impression from the designs that represent your brand. A bad design makes your brand look cheap and unprofessional.
  • Graphic designs help you to communicate your ideas to your clients. It is a strong communication tool through which you can transmit ideas to your customers when words are not enough. With skillful graphic designers, you can be rest assured that your brand will build a positive impression in your customer’s mind and will definitely avoid miscommunication.

What Graphic Designing services do we provide?

  • Logo Designs
  • Flyer Designs
  • Brochure Designs
  • Banner Designs
  • Letter Head Designs
  • Office Stationary Designs
  • Catalogue Designs
  • Book Cover Designs
  • Advertising Designs
  • Full Vehicle Wraps
  • Book Layout Design
  • Hoarding Design
  • Business Card Designs
  • Label Designs
  • 3D Graphics
  • 3D Product Packaging Designs
  • Website Designs

ONLINE REPUTATION MANAGMENT

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Online reputation management is the process of controlling what shows up when someone Googles your name. We’ll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive,relevant content about you.

Why Reputation Management Should Be Your Top Marketing Priority

You’ve spent years building your business. You’ve invested time, sweat, and tears. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling. Finally, you learn
from an existing customer that your company has some very negative reviews posted online. It dawns on you that your online reputation is presenting a twisted perception of reality that is really killing your business.Sound like the plot of a B-movie drama? Unfortunately, it’s true for hundreds of businesses across the country.

Local Business Reviews = Reputation

What people say about your company online has become the single most important reflection of your company’s quality, reliability, and skill.2 It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. In Nielsen’s most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions.

Improving Your Reputation is Your #1 Marketing Priority

Your number one marketing priority should be developing a 5-star online reputation. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away. Most business owners fail to realize is that what consumers want is information that will help them feel confident they’re making the best, most well-reasoned purchase. Today, quite a bit of that confidence comes in the form of online reviews reflecting others’ experiences.

SOCIAL MEDIA OPTIMIZATION

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Some call it Social Media Optimization. Others refer to it as Search Marketing Optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the internet age, you cannot exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social Media Optimization helps connect all of your social media accounts I a cohesive, consistently branded network that points your potential customers where you want them to go. SMO pros employ a strategic, multi-point process to build your successful SMO foundation, boost your SEO , and drive more potential customers to your site.

How does SMO Work?

SMO is all about social networks and using them to promote your brand. It has to do with carv-ing out a presence and reputation for your business on interactive, social networks – whetherit’s Twitter, Facebook, Google+, Pinterest, blogs or forums.

Working with SMO can help strengthen your brand and boost its visibility, thereby generating new clients and increasing sales. It also helps to boost your business’s credibility by building in-teractive relationships with potential customers. Clients will also be able to see your business recommended by others, which again serves to create a sense of trust.

The internet can be a really chaotic place. Lots of people complain of information-overload when it comes to searching for things online. That’s why it’s really vital to cut through all the noise and reach your target market in a meaningful way. So, from the outset, keep in mind that your SMO strategy needs a personal touch: you should use social media to give your organisation personality in a way that resonates with your target community.

SEARCH ENGINE OPTIMIZATION

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Seo for business visibility and branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more.

Seo brings your business traffic

Sure, by itself, traffic is going to make you any money. Would you rather set up your storefront on a backstreet or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves are going to make you money and chanes are that quite a few of them will eventually become your loyal customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square.

Seo has one of the best ROI in advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising – the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won
before it even starts.

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